Facebook Ads Campaigns for an Online Store

Overview

“In this lesson, we're going to take a quick look at the goals of conversion-oriented campaigns. We will see how to define the type of bid for your campaigns and the optimization of budgets at the campaign level.”

In this video lesson Arantxa & Guille addresses the topic: Conversion-oriented campaigns, which is part of the Domestika online course: Facebook Ads Campaigns for an Online Store. Learn techniques and strategies for boosting the sales of your brand or business.

Partial transcription of the video

“Conversion-oriented campaigns Next, we will see the different objectives that we can use in conversion campaigns. I will also show you functionalities, such as budget optimization at the campaign level or how to define our bids. Finally, I will give you recommendations on how to name your campaigns, your ad sets and your ads. Let's see it. I will create a campaign in the ad manager in the Facebook ad account and we can see here how there are three conversion goals. The first is Conversions and what this will do is optimize towards people or trying to get the most sales for our online store....”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Facebook Ads Campaigns for an Online Store

• Level: Intermediate
• 98% positive reviews (303)
• 18051 students
• 4 units
• 15 lessons (2h 24m)

• Category

  Marketing & Business

• Areas

  Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, Social Media