Facebook Ads Campaigns for an Online Store

Campaign Development with Facebook Ads

“Congratulations on making it this far and completing all the lessons! Now is the time to start creating your Facebook Ads campaigns to boost the sales of your online store. We are going to review the phases to develop the final project of the course: Facebook pixel First, install the Facebook pixel in your online store and configure the events of purchase ("Purchase"), add to cart ("AddToCar" t) and visit to product ("ViewContent"). Hearing Once you have configured the pixel, create an audience of visitors to your online store of visitors between 7 and 30 days, and who did not make any purchases in the last 30 days (they visited your store in the last 30 days, but not in the last 7 days and, in addition, they have not made any purchases in the last 30 days) and another audience based on a similar audience of 5% using the data source pixel, the purchase event and the place most related to your online store or business. catalog Next, create a product catalog on Facebook that you will use later to create “catalog sales” targeted ads. Once you have created your catalog on Facebook, review and configure the events of the purchase pixel, "Add to cart" and "Visit the product" to make sure that the product parameters associated with the catalog are being sent, especially the id ("Content_ids"), the currency ("Currency") and the value ("Value"). Campaign creation Once you have the pixel and catalog set up correctly, and a first audience created, create three campaigns in Ads Manager. One focused on attracting new users and another two to impact users who have already visited our online store: Campaign 1 A first prospecting campaign (focused on attracting new customers) with a conversion objective, where the conversion event to optimize is the purchase. Create two different ad sets, one with an audience based on interests related to your online store and another with the audience of the similar audience that you created earlier. Remember to create more than one ad with different formats in each ad set, so you can see which ad works best and optimize your campaigns when they are already running. I recommend that some of the formats you use be sequenced and use the product catalog that you have created. Campaign 2 Next, create a campaign with a catalog sales objective, where you will use the catalog that you created during the course to show ads to people who saw a product or added it to the cart, but did not buy it in the last 7 days. For the ads I recommend that you use the sequence format, although you can also use the dynamic formats and content option if you prefer. Campaign 3 The next step will be to create another campaign aimed at impacting the public that we have previously created of people who have visited your store in the last 30 days, but not in the last 7 days, and, in addition, have not made any purchases in the last 30 days. Create a conversion campaign and add the audience you have defined to the ad set. For the ads I recommend that you use an image or video, since in the catalog sales campaign you will already be using ads with sequence format. To define campaign budgets, I always recommend allocating 70-80% of the total budget to prospecting campaigns (new users) and the rest to retargeting campaigns (users who have already visited the store). Depending on this and the total daily budget you want to invest, you can define the total budget for your campaigns. Now you can activate your campaigns and, after a reasonable time (24h / 48h), you will be able to check the first results of your campaigns and carry out actions to optimize them. That's it, it's your turn. Share your final project with all of us by clicking on "Create your project". Share your store and your best campaigns with screenshots and comments and explanations of how the creation process has been. The forum will be our meeting point, where we will exchange ideas, any questions you have and the results of our projects. See you soon!”

Partial transcription of the video

“Final project Now we will review everything seen in the course. First of all, I showed you how to configure some key elements so that our campaigns are more effective. I have also taught you some practices to create audiences on Facebook. Also, I have taught you to create catalogs and stores on your Facebook and Instagram profiles. Then we saw how the auction works and how Facebook chooses which ads to show each user. We also saw how to create commerce-oriented campaigns and some practices for structuring our ad sets. I also showed you what the most successful ads on Facebook have in common...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Facebook Ads Campaigns for an Online Store

• Level: Intermediate
• 98% positive reviews (300)
• 17505 students
• 4 units
• 15 lessons (2h 24m)

• Category

  Marketing & Business

• Areas

  Digital Marketing, Facebook Marketing, Growth Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, Social Media