Facebook Ads Campaigns for an Online Store
A course by Arantxa & GuilleDigital Marketing Consultant
A course by Arantxa & Guille, Digital Marketing Consultant
Learn techniques and strategies for boosting the sales of your brand or business
Strategy, orientation, and measuring results. With these three pillars in mind, digital marketing can offer endless possibilities for all types of businesses and clients, regardless of their size. To master this art, there is no better teacher than digital consultant Guillermo Medina, who has worked as an advisor to major brands like Amazon, Facebook, Wallapop, Vistaprint, Mango, and more.
In this course, learn how to create a series of customized marketing campaigns for Facebook and Instagram. With the help of Guillermo, understand how Facebook Ads work and watch your business grow by using this powerful tool with real-time results.
If you are just starting out in the field and want to learn more, you can also check out Guillermo's first Domestika course, Google Ads and Facebook Ads from Scratch.
What will you learn in this online course?
15 lessons & 7 downloads
Pixels and Website Visitor Activity Tracking 1
11 minutes, 51 seconds
Pixels and Website Visitor Activity Tracking 2
13 minutes, 31 seconds
Audience creation and optimization
14 minutes, 57 seconds
Catalogs and store creation on Facebook and Instagram
16 minutes, 58 seconds
Conversion-oriented campaigns
12 minutes, 45 seconds
Best practices for designing ad sets
12 minutes, 13 seconds
What's included in this course?
Get started by getting to know your teacher, Guillermo Medina. Learn about his professional career as a consultant, how he began specializing in digital marketing, some of his influences, and go through what is covered in this course.
In the second unit, begin configuring key elements of Facebook Ads to start creating campaigns that generate impact. Discover what Facebook Pixel is, what it is used for, and how to install it. Learn to define custom audiences and create a product catalog on Facebook and Instagram.
Next, start creating custom campaigns. Guillermo explains how auctions and ad delivery work on Facebook. Learn about conversion-oriented campaigns and how to get the best results when creating an ad set. To complete this unit, see some examples of successful ads and learn about why they were successful.
Guillermo teaches you the best ways to measure results and how to optimize your campaigns. See how to create A/B tests and Conversion Lift tests on Facebook. Then, learn the most important metrics to track, understand how to work with reports, and discover how to interpret the results of your campaigns.
Finally, Guillermo shows you some advanced strategies and techniques for creating Facebook Ads that engage and convert.
What is this course's project?
Create a Facebook Ads account and develop a series of campaigns based on the strategies and techniques learned throughout this course.
Projects by course students
Who is this online course for?
To anyone who would like to deepen their knowledge of Facebook Ads.
Requirements and materials
To take this course, you will need a computer with an internet connection and a general understanding of Facebook Ads.
Reviews
- 2 months ago
Para entender lo básico esta bien pero esta muy desactualizado, no habla de la publicidad con IA, ni las actualizaciones con Andrómeda
- 3 months ago
el audio es horrible, ademas que guillermo habla susurrando, es un trabajo horrible tratar de entender que dijo con el audio tan malo :/ voy en la unidad 3 y es un parto seguir adelante.
- 7 months ago
C'est ne pas ce que je m'attendais
- 7 months ago
Muy bueno! Recomendado
- 8 months ago
Really helpful
Guillermo was a digital consultant as part of the Amazon Spain launch team. He has created and assessed Facebook and Google ad campaigns for several high-profile Spanish and international brands, including Facebook, Wallapop, Mango, Vistaprint, Privalia, and more.
Content
- U1
Introduction
- Presentation
- Influences
- What will we do in the course?
- U2
Key item settings
- Pixels and Website Visitor Activity Tracking 1
- Pixels and Website Visitor Activity Tracking 2
- Audience creation and optimization
- Catalogs and store creation on Facebook and Instagram
- U3
Creation of successful campaigns
- Auction and delivery of ads on Facebook
- Conversion-oriented campaigns
- Best practices for designing ad sets
- Success Ads
- U4
Campaign Measurement and Optimization
- AB tests and augmentation tests
- Measurement of the results of your campaigns
- Optimization of your campaigns
- Bonus: Advanced strategies and techniques in Facebook Ads
- FP
Final project
- Campaign Development with Facebook Ads
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to create, set up, and optimize campaigns on Facebook Ads and Google Ads, manage catalogs and online stores, install the pixel, analyze data, build custom audiences, and write persuasive ads to boost your online store’s sales.
This course is aimed at people with intermediate knowledge of digital marketing or ecommerce, but it’s also useful if you have a basic foundation and want to advance your strategy and campaign optimization skills.
You’ll need basic digital marketing knowledge, access to an online store (ideally Shopify or similar), and accounts on Facebook Business Manager and Google Ads to complete the practical exercises.
You’ll learn how to install the Facebook pixel on Shopify using automatic integrations or manual setup, verify it with Pixel Helper, and configure custom events to track conversions and optimize your campaigns.
The course teaches you how to import customer lists, segment website visitors, create custom and lookalike audiences, and use these audiences for effective remarketing and prospecting campaigns.
You’ll learn how to write persuasive copy, design creative ads, adapt images and videos, and analyze successful campaign examples to increase click-through rates and conversions.
You’ll see how to set up custom reports in Ads Manager, analyze key metrics like ROAS, attribution, and conversions, and apply optimization techniques to improve performance and lower costs.