Best seller

Facebook Ads Campaigns for an Online Store

A course by Arantxa & Guille
Digital Marketing Consultant. Barcelona, Spain.
Joined September 2018
, Digital Marketing Consultant

Learn techniques and strategies for boosting the sales of your brand or business

  • Best seller Spanish with subtitles in English
  • 96% positive reviews (279)
  • 13574 students

Learn techniques and strategies for boosting the sales of your brand or business

Spanish with subtitles in English
  • 96% positive reviews (279)
  • 13574 students
  • 15 lessons (2h 24m)
  • 7 additional resources (0 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Intermediate
  • Unlimited access forever

Strategy, orientation, and measuring results. With these three pillars in mind, digital marketing can offer endless possibilities for all types of businesses and clients, regardless of their size. To master this art, there is no better teacher than digital consultant Guillermo Medina, who has worked as an advisor to major brands like Amazon, Facebook, Wallapop, Vistaprint, Mango, and more.

In this course, learn how to create a series of customized marketing campaigns for Facebook and Instagram. With the help of Guillermo, understand how Facebook Ads work and watch your business grow by using this powerful tool with real-time results.

If you are just starting out in the field and want to learn more, you can also check out Guillermo's first Domestika course, Google Ads and Facebook Ads from Scratch.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Key item settings
  • U3
    U3. Creation of successful campaigns
  • U4
    U4. Campaign Measurement and Optimization
  • FP
    FP Final project
View details

Get started by getting to know your teacher, Guillermo Medina. Learn about his professional career as a consultant, how he began specializing in digital marketing, some of his influences, and go through what is covered in this course.

In the second unit, begin configuring key elements of Facebook Ads to start creating campaigns that generate impact. Discover what Facebook Pixel is, what it is used for, and how to install it. Learn to define custom audiences and create a product catalog on Facebook and Instagram.

Next, start creating custom campaigns. Guillermo explains how auctions and ad delivery work on Facebook. Learn about conversion-oriented campaigns and how to get the best results when creating an ad set. To complete this unit, see some examples of successful ads and learn about why they were successful.

Guillermo teaches you the best ways to measure results and how to optimize your campaigns. See how to create A/B tests and Conversion Lift tests on Facebook. Then, learn the most important metrics to track, understand how to work with reports, and discover how to interpret the results of your campaigns.

Finally, Guillermo shows you some advanced strategies and techniques for creating Facebook Ads that engage and convert.

What is this course's project?

Create a Facebook Ads account and develop a series of campaigns based on the strategies and techniques learned throughout this course.

Projects by course students

Who is this online course for?

To anyone who would like to deepen their knowledge of Facebook Ads.

Requirements and materials

To take this course, you will need a computer with an internet connection and a general understanding of Facebook Ads.


13574 Students
279 Reviews
96% Positive ratings

Arantxa & Guille

A course by Arantxa & Guille

Staff Plus
Digital Marketing Consultant

With more than ten years of experience in digital marketing, Guillermo Medina aims to grow companies by using innovative strategies with results that can be easily measured and optimized.

Guillermo was a digital consultant as part of the Amazon Spain launch team. He has created and assessed Facebook and Google ad campaigns for several high-profile Spanish and international brands, including Facebook, Wallapop, Mango, Vistaprint, Privalia, and more.


  • U1


    • Presentation
    • Influences
    • What will we do in the course?
  • U2

    Key item settings

    • Pixels and Website Visitor Activity Tracking 1
    • Pixels and Website Visitor Activity Tracking 2
    • Audience creation and optimization
    • Catalogs and store creation on Facebook and Instagram
  • U3

    Creation of successful campaigns

    • Auction and delivery of ads on Facebook
    • Conversion-oriented campaigns
    • Best practices for designing ad sets
    • Success Ads
  • U4

    Campaign Measurement and Optimization

    • AB tests and augmentation tests
    • Measurement of the results of your campaigns
    • Optimization of your campaigns
    • Bonus: Advanced strategies and techniques in Facebook Ads
  • FP

    Final project

    • Campaign Development with Facebook Ads

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Facebook Ads Campaigns for an Online Store. Marketing, and Business course by Arantxa & Guille Best seller

Facebook Ads Campaigns for an Online Store

A course by Arantxa & Guille
Digital Marketing Consultant. Barcelona, Spain.
Joined September 2018
  • 96% positive reviews (279)
  • 13574 students