Basics of Typography from A to Z

Macro: the typographic system 2

A course by Álvaro Franca , Graphic Designer and Lettering Artist

99% positive reviews (153)

3,839 students

Audio: Portuguese

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About the video: Macro: the typographic system 2

Overview

“Now, you will see the most fun part, the one that we can experience the most. I will also take the opportunity to give you some tips to facilitate your work in this finalization stage. ”

In this video lesson Álvaro Franca addresses the topic: Macro: the typographic system 2, which is part of the Domestika online course: Basics of Typography from A to Z. Discover the infinite possibilities of typography for conveying and enhancing your message.

Partial transcription of the video

“Macro: the typographic system Now we can focus on the most expressive part which is where you have to have fun. There is not much time to show many experiments. But I just wanted to remember that page in the New York Times Magazine who uses a typography to tell the story itself. I decided that that very scientific article was too dry. I wanted something more fun and how I found this photo on Unsplash which is super-colorful, super-pink, I decided that the story was going to be about the application of that structural color of African fruit in a cosmetics line. How can we relate typography t...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Basics of Typography from A to Z

Level: Beginner
99% positive reviews (153)
3839 students
5 units
23 lessons (4h 58m)
3 downloads

Category
Calligraphy & Typography
Software
Adobe Illustrator, Adobe InDesign
Areas
Art Direction, Editorial Design, Graphic Design, Typography, Web Design

Álvaro Franca

A course by Álvaro Franca

Teacher Plus

Graphic Designer and Lettering Artist

Álvaro Franca is a Brazilian graphic artist and an expert in typography and lettering who became fascinated with language at an early age. Álvaro holds a degree in Graphic and Industrial Design from the Rio de Janeiro State University and specialized in typography at EINA, the University School of Design and Art located in Barcelona, where he currently lives.

Since 2018. Álvaro has been working at Vasava, a multidisciplinary studio where he applies his mastery of font types to a wide range of projects, including animation, branding, editorial design, and lettering. He is also the co-founder of Naipe Foundry, a typography company that works with big-name clients like TV Globo, Sony Music and Descomplica.