Basics of Typography from A to Z
A fine-tuned group: hierarchy of text
A course by Álvaro Franca , Graphic Designer and Lettering Artist
About the video: A fine-tuned group: hierarchy of text
Overview
“One of the fundamental aspects that guides the selection of sources is the textual hierarchy. I will show you practical examples of how to balance the different elements of a text to create a finely tuned and easy-to-read composition.”
In this video lesson Álvaro Franca addresses the topic: A fine-tuned group: hierarchy of text, which is part of the Domestika online course: Basics of Typography from A to Z. Discover the infinite possibilities of typography for conveying and enhancing your message.
Partial transcription of the video
“Various typographic styles function like members of a musical band. To simplify the reader's experience. we must create harmony among them. ensuring all elements are in sync. Thus. we will explore the concept of Textual Hierarchy to achieve this balance and maintain coherence. In this lesson. i'll guide you on how to effectively blend weights. sizes. and styles to present our content optimally to the reader. Ready to explore this together? Text hierarchy involves arranging information in a document solely through typography. As previously this concept is akin to a band. where each element p...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Basics of Typography from A to Z
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe InDesign -
Areas
Art Direction, Editorial Design, Graphic Design, Typography, Web Design
Álvaro Franca
A course by Álvaro Franca
Álvaro Franca is a Brazilian graphic artist and an expert in typography and lettering who became fascinated with language at an early age. Álvaro holds a degree in Graphic and Industrial Design from the Rio de Janeiro State University and specialized in typography at EINA, the University School of Design and Art located in Barcelona, where he currently lives.
Since 2018. Álvaro has been working at Vasava, a multidisciplinary studio where he applies his mastery of font types to a wide range of projects, including animation, branding, editorial design, and lettering. He is also the co-founder of Naipe Foundry, a typography company that works with big-name clients like TV Globo, Sony Music and Descomplica.
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- 4,000 students
- 23 lessons (4h 58m)
- 19 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, German, English, Spanish (Latam), French, Indonesian, Italian, Dutch, Polish, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe InDesignCategory
Areas
