Basics of Typography from A to Z

A fine-tuned group: hierarchy of text

A course by Álvaro Franca , Graphic Designer and Lettering Artist

99% positive reviews (153)

3,839 students

Audio: Portuguese

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About the video: A fine-tuned group: hierarchy of text

Overview

“One of the fundamental aspects that guides the selection of sources is the textual hierarchy. I will show you practical examples of how to balance the different elements of a text to create a finely tuned and easy-to-read composition.”

In this video lesson Álvaro Franca addresses the topic: A fine-tuned group: hierarchy of text, which is part of the Domestika online course: Basics of Typography from A to Z. Discover the infinite possibilities of typography for conveying and enhancing your message.

Partial transcription of the video

“A fine-tuned group: text hierarchy The different typographic styles behave like members of a band. To make life easier for our reader, we have to find harmony and make sure everyone plays in tune. Therefore, we will study the concept of textual hierarchy. In this class, I will teach you how to combine weights, sizes and styles. To convey the content in the best way to the reader, let's go. HIERARCHY OF TEXT The hierarchy of the text is the way we have to order the information of a piece using only the typography. As I said before, this is very much related to a band, but a band makes a musi...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Basics of Typography from A to Z

Level: Beginner
99% positive reviews (153)
3839 students
5 units
23 lessons (4h 58m)
3 downloads

Category
Calligraphy & Typography
Software
Adobe Illustrator, Adobe InDesign
Areas
Art Direction, Editorial Design, Graphic Design, Typography, Web Design

Álvaro Franca

A course by Álvaro Franca

Teacher Plus

Graphic Designer and Lettering Artist

Álvaro Franca is a Brazilian graphic artist and an expert in typography and lettering who became fascinated with language at an early age. Álvaro holds a degree in Graphic and Industrial Design from the Rio de Janeiro State University and specialized in typography at EINA, the University School of Design and Art located in Barcelona, where he currently lives.

Since 2018. Álvaro has been working at Vasava, a multidisciplinary studio where he applies his mastery of font types to a wide range of projects, including animation, branding, editorial design, and lettering. He is also the co-founder of Naipe Foundry, a typography company that works with big-name clients like TV Globo, Sony Music and Descomplica.