Basics of Typography from A to Z
Macro: the typographic system 1
A course by Álvaro Franca , Graphic Designer and Lettering Artist
About the video: Macro: the typographic system 1
Overview
“After focusing on the details, we take a step back to see the system as a whole creating a complex hierarchy with more than one typographic family. We will use everything we have seen so far to finish our magazine.”
In this video lesson Álvaro Franca addresses the topic: Macro: the typographic system 1, which is part of the Domestika online course: Basics of Typography from A to Z. Discover the infinite possibilities of typography for conveying and enhancing your message.
Partial transcription of the video
“In this class. we will define a very broad typographic system for our magazine. I will talk about the relationship between fonts and the elements that make up a page. And I'll take the opportunity to teach some tricks of InDesign tricks that will save your lives indefinitely. Shall we? Creating a good typographic system is a bit like... Conducting an orchestra. Just as a conductor manages various sections with different instruments. ensuring harmony without any overpowering others. our typographic composition involves working with diverse fonts. sizes. and Each element must blend seamlessly...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Basics of Typography from A to Z
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe InDesign -
Areas
Art Direction, Editorial Design, Graphic Design, Typography, Web Design

Álvaro Franca
A course by Álvaro Franca
Álvaro Franca is a Brazilian graphic artist and an expert in typography and lettering who became fascinated with language at an early age. Álvaro holds a degree in Graphic and Industrial Design from the Rio de Janeiro State University and specialized in typography at EINA, the University School of Design and Art located in Barcelona, where he currently lives.
Since 2018. Álvaro has been working at Vasava, a multidisciplinary studio where he applies his mastery of font types to a wide range of projects, including animation, branding, editorial design, and lettering. He is also the co-founder of Naipe Foundry, a typography company that works with big-name clients like TV Globo, Sony Music and Descomplica.
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