Basics of Typography from A to Z

Macro: the typographic system 1

A course by Álvaro Franca , Graphic Designer and Lettering Artist

99% positive reviews (153)

3,839 students

Audio: Portuguese

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About the video: Macro: the typographic system 1

Overview

“After focusing on the details, we take a step back to see the system as a whole creating a complex hierarchy with more than one typographic family. We will use everything we have seen so far to finish our magazine.”

In this video lesson Álvaro Franca addresses the topic: Macro: the typographic system 1, which is part of the Domestika online course: Basics of Typography from A to Z. Discover the infinite possibilities of typography for conveying and enhancing your message.

Partial transcription of the video

“Macro: the typographic system In this lesson, we will define a typographic system quite broad for our magazine. I will talk about the relationship between the sources and the elements that constitute a page and I will take the opportunity to teach tricks of InDesign that will save your life forever, come on. MACRO: THE TYPOGRAPHIC SYSTEM Creating a good typographic system is a bit like conducting an orchestra. In the same way that the conductor has sectors of instrument types and have to make everyone work together without one overlapping the other, also in the typographic composition, we w...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Basics of Typography from A to Z

Level: Beginner
99% positive reviews (153)
3839 students
5 units
23 lessons (4h 58m)
3 downloads

Category
Calligraphy & Typography
Software
Adobe Illustrator, Adobe InDesign
Areas
Art Direction, Editorial Design, Graphic Design, Typography, Web Design

Álvaro Franca

A course by Álvaro Franca

Teacher Plus

Graphic Designer and Lettering Artist

Álvaro Franca is a Brazilian graphic artist and an expert in typography and lettering who became fascinated with language at an early age. Álvaro holds a degree in Graphic and Industrial Design from the Rio de Janeiro State University and specialized in typography at EINA, the University School of Design and Art located in Barcelona, where he currently lives.

Since 2018. Álvaro has been working at Vasava, a multidisciplinary studio where he applies his mastery of font types to a wide range of projects, including animation, branding, editorial design, and lettering. He is also the co-founder of Naipe Foundry, a typography company that works with big-name clients like TV Globo, Sony Music and Descomplica.