Basics of Typography from A to Z
To the letter: typographic vocabulary 2
A course by Álvaro Franca , Graphic Designer and Lettering Artist
About the video: To the letter: typographic vocabulary 2
Overview
“In this second part of the lesson, you will get to know the anatomy of the letter. I will explain these forms and introduce the vocabulary that is part of this type of study. With all this very sharp content, it will be super easy to understand the sources. ”
In this video lesson Álvaro Franca addresses the topic: To the letter: typographic vocabulary 2, which is part of the Domestika online course: Basics of Typography from A to Z. Discover the infinite possibilities of typography for conveying and enhancing your message.
Partial transcription of the video
“Now we dive into the exciting part: the anatomy of the letter. This involves detailing the various components that constitute the structure of letters. Like an alphabet. everything is made of repeating parts. and we don't need to look at the entire alphabet know each individual part. So. the part that repeats the most is... the vertical stroke. which we will call the stem. So. every vertical line you see is actually a star. We call the horizontal ones bars. In this design here. this could be a bar. But this part here has another name. as we will see shortly. This part of the N is known as a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Basics of Typography from A to Z
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe InDesign -
Areas
Art Direction, Editorial Design, Graphic Design, Typography, Web Design
Álvaro Franca
A course by Álvaro Franca
Álvaro Franca is a Brazilian graphic artist and an expert in typography and lettering who became fascinated with language at an early age. Álvaro holds a degree in Graphic and Industrial Design from the Rio de Janeiro State University and specialized in typography at EINA, the University School of Design and Art located in Barcelona, where he currently lives.
Since 2018. Álvaro has been working at Vasava, a multidisciplinary studio where he applies his mastery of font types to a wide range of projects, including animation, branding, editorial design, and lettering. He is also the co-founder of Naipe Foundry, a typography company that works with big-name clients like TV Globo, Sony Music and Descomplica.
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- 23 lessons (4h 58m)
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- Audio: Portuguese, German, English, Spanish (Latam), French, Indonesian, Italian, Dutch, Polish, Romanian, Turkish
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- Level: Beginner
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Recommended software & tools for this course
Adobe Illustrator
Adobe InDesignCategory
Areas
