Basics of Typography from A to Z

Form and function

A course by Álvaro Franca , Graphic Designer and Lettering Artist

99% positive reviews (153)

3,839 students

Audio: Portuguese

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About the video: Form and function

Overview

“You can identify what a source is for just looking at the details. I will teach you how to choose the right font for each application and how to subvert these rules to create impactful pieces. ”

In this video lesson Álvaro Franca addresses the topic: Form and function, which is part of the Domestika online course: Basics of Typography from A to Z. Discover the infinite possibilities of typography for conveying and enhancing your message.

Partial transcription of the video

“Form and function Different sources serve different things, but which is the best for each function, is there a cake recipe? We will learn to identify from the letter form itself what can she do. More than just following a recipe, we’ll learn that we can subvert the classic functions to get more powerful messages, come on. FORM AND FUNCTION When we look at the shape of a fountain, there are several aspects that give us tips on the functions that it can perform more or less successfully. I will look at the shape of the letters in a more utilitarian way leaving the emotional side for another ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Basics of Typography from A to Z

Level: Beginner
99% positive reviews (153)
3839 students
5 units
23 lessons (4h 58m)
3 downloads

Category
Calligraphy & Typography
Software
Adobe Illustrator, Adobe InDesign
Areas
Art Direction, Editorial Design, Graphic Design, Typography, Web Design

Álvaro Franca

A course by Álvaro Franca

Teacher Plus

Graphic Designer and Lettering Artist

Álvaro Franca is a Brazilian graphic artist and an expert in typography and lettering who became fascinated with language at an early age. Álvaro holds a degree in Graphic and Industrial Design from the Rio de Janeiro State University and specialized in typography at EINA, the University School of Design and Art located in Barcelona, where he currently lives.

Since 2018. Álvaro has been working at Vasava, a multidisciplinary studio where he applies his mastery of font types to a wide range of projects, including animation, branding, editorial design, and lettering. He is also the co-founder of Naipe Foundry, a typography company that works with big-name clients like TV Globo, Sony Music and Descomplica.