Basics of Typography from A to Z
Form and function
A course by Álvaro Franca , Graphic Designer and Lettering Artist
About the video: Form and function
Overview
“You can identify what a source is for just looking at the details. I will teach you how to choose the right font for each application and how to subvert these rules to create impactful pieces. ”
In this video lesson Álvaro Franca addresses the topic: Form and function, which is part of the Domestika online course: Basics of Typography from A to Z. Discover the infinite possibilities of typography for conveying and enhancing your message.
Partial transcription of the video
“Different fonts serve different purposes. But which is better for each function? Is there a formula? In this lesson. we will explore how to recognize the capabilities of a font by examining its letterform. Beyond merely adhering to a formula. we'll discover how to creatively subvert traditional functions to convey even more impactful messages. Are you ready to dive into this exciting journey? When we look at the shape of a font. there are various elements that provide insights into which tasks it can execute with greater or lesser effectiveness. guiding our choices. In this lesson. i will b...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Basics of Typography from A to Z
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe InDesign -
Areas
Art Direction, Editorial Design, Graphic Design, Typography, Web Design
Álvaro Franca
A course by Álvaro Franca
Álvaro Franca is a Brazilian graphic artist and an expert in typography and lettering who became fascinated with language at an early age. Álvaro holds a degree in Graphic and Industrial Design from the Rio de Janeiro State University and specialized in typography at EINA, the University School of Design and Art located in Barcelona, where he currently lives.
Since 2018. Álvaro has been working at Vasava, a multidisciplinary studio where he applies his mastery of font types to a wide range of projects, including animation, branding, editorial design, and lettering. He is also the co-founder of Naipe Foundry, a typography company that works with big-name clients like TV Globo, Sony Music and Descomplica.
- 99% positive reviews (158)
- 4,001 students
- 23 lessons (4h 58m)
- 19 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, German, English, Spanish (Latam), French, Indonesian, Italian, Dutch, Polish, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe InDesignCategory
Areas
