Basics of Typography from A to Z

A course by Álvaro Franca
Graphic Designer and Lettering Artist. Barcelona, Spain.
Joined December 2017
, Graphic Designer and Lettering Artist

Discover the infinite possibilities of typography for conveying and enhancing your message

  • Portuguese with subtitles in English
  • 100% Positive reviews (22)
  • 484 students
Basics of Typography from A to Z

Discover the infinite possibilities of typography for conveying and enhancing your message

Portuguese with subtitles in English
  • 100% Positive reviews (22)
  • 484 students
  • Online and at your own pace
  • Audio: Portuguese
  • Level: Beginner
  • 23 Lessons (4h 58m)
  • Available from the app
  • Portuguese, Spanish, English, German, French, Italian
  • Unlimited access forever
  • Certificate upon completion of the course

Choosing the right typography is a key step in defining your design’s tone of voice. That’s why typography specialist Álvaro Franca sees them as a source of infinite possibilities for conveying messages, whether as a designer in studio Vasava (Barcelona), or as co-founder of Naipe Foundry, where he collaborates with clients like TV Globo, Sony Music, and Descomplica.

In this course, Álvaro teaches you how to choose the right typography for big and small projects alike by covering everything from logos to magazine design. Dive into the history of typography and discover how to combine font families, sizes, and styles to create an effective and coherent piece. By the end of the course, you’ll know how to choose the perfect font for any design project you’re working on.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Preparation
  • U3
    U3. Knowing the sources
  • U4
    U4. History and typographic classification
  • U5
    U5. Putting it into practice: selecting sources for a magazine
  • FP
    FP Final Project
View details

Start by getting to know Álvaro Franca, who will tell you about his experience in the design world, his biggest influences, and what inspires his work. Next, he gives you a rundown of the course content and explains the final project.

Then, jump right into the theory and start laying the groundwork for a typography project. Learn how to search for fonts and find materials without making any big investments. Discover what different font formats are used for and explore one of the most important concepts of working with typographies: use licenses.

Álvaro then explains why it’s important to have an in-depth knowledge of letters and each member of the typography family. Learn about the history of the Latin alphabet, discover the origin of upper and lowercase letters and why italics are slanted, and take a closer look at typographic hierarchy, a concept that dictates how to organize fonts to improve readability.

“The letters used throughout human history capture and reflect the essence of their time period.” This quote summarizes the history of typography and helps you understand how it influences design. Álvaro explains how to quickly and easily identify typography categories and shows you his approach to choosing typographies based on their shape and purpose. He also teaches you how to control the visual tone of your pieces.

To close out the course, learn how to combine different typography families and further explore typographic hierarchies as these two concepts are helpful for deciding on your project's typographic system. As a final note, Álvaro shares some tips for using InDesign on future typography projects.

What is this course's project?

Select a typography and use it to design a magazine.

Who is it for?

Designers and non-designers, with or without experience, who want to take their knowledge of typefaces to a new level. This course is also for anyone looking for a starting point in the world of typography.

What you need

No prior knowledge is necessary since the teacher explains each concept from the beginning.


484 Students
22 Reviews
100% Positive ratings
  • More reviews

Álvaro Franca

A course by Álvaro Franca

Graphic Designer and Lettering Artist

Álvaro Franca is a Brazilian graphic artist and an expert in typography and lettering who became fascinated with language at an early age. Álvaro holds a degree in Graphic and Industrial Design from the Rio de Janeiro State University and specialized in typography at EINA, the University School of Design and Art located in Barcelona, where he currently lives.

Since 2018. Álvaro has been working at Vasava, a multidisciplinary studio where he applies his mastery of font types to a wide range of projects, including animation, branding, editorial design, and lettering. He is also the co-founder of Naipe Foundry, a typography company that works with big-name clients like TV Globo, Sony Music and Descomplica.


  • U1


    • Presentation
    • Influences
    • What will we do in the course?
  • U2


    • Find fonts
    • Font formats
    • Licenses
  • U3

    Knowing the sources

    • To the letter: typographic vocabulary 1
    • To the letter: typographic vocabulary 2
    • The Latin alphabet 1
    • The Latin alphabet 2
    • A fine-tuned group: hierarchy of text
  • U4

    History and typographic classification

    • History of typography 1
    • History of typography 2
    • Typographic classification 1
    • Typographic classification 2
    • Form and function
    • Typographic archetypes
  • U5

    Putting it into practice: selecting sources for a magazine

    • Combining fonts 1
    • Combining fonts 2
    • Micro: the typographic detail 1
    • Micro: the typographic detail 2
    • Macro: the typographic system 1
    • Macro: the typographic system 2
  • FP

    Final Project

    • Basics of Typography from A to Z

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Basics of Typography from A to Z. A Calligraphy, and Typography course by Álvaro Franca

Basics of Typography from A to Z

A course by Álvaro Franca
Graphic Designer and Lettering Artist. Barcelona, Spain.
Joined December 2017
  • 100% Positive reviews (22)
  • 484 students