Basics of Typography from A to Z

To the letter: typographic vocabulary 1

A course by Álvaro Franca , Graphic Designer and Lettering Artist

99% positive reviews (153)

3,839 students

Audio: Portuguese

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About the video: To the letter: typographic vocabulary 1

Overview

“Letters have eyes, legs and arms. They also have ascendants, bulges and counterforms. To make sense of these words, I will explain all the vocabulary that we have to know to analyze fonts and letter forms. ”

In this video lesson Álvaro Franca addresses the topic: To the letter: typographic vocabulary 1, which is part of the Domestika online course: Basics of Typography from A to Z. Discover the infinite possibilities of typography for conveying and enhancing your message.

Partial transcription of the video

“To the letter: typographic vocabulary In this class, we will get to know the lyrics more deeply. First I will teach you how to look and describe a letter shape and then I'm going to introduce the members of the typographic family, who they are and what they are for. With a sharper vocabulary, it will be easy to understand the sources. TYPOGRAPHIC VOCABULARY Typography has its own vocabulary. Knowing these terms is important, not only to call by the right name, but for us to learn to see and evaluate the sources. There is a specific vocabulary for talking about letters, paragraphs and pages,...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Basics of Typography from A to Z

Level: Beginner
99% positive reviews (153)
3839 students
5 units
23 lessons (4h 58m)
3 downloads

Category
Calligraphy & Typography
Software
Adobe Illustrator, Adobe InDesign
Areas
Art Direction, Editorial Design, Graphic Design, Typography, Web Design

Álvaro Franca

A course by Álvaro Franca

Teacher Plus

Graphic Designer and Lettering Artist

Álvaro Franca is a Brazilian graphic artist and an expert in typography and lettering who became fascinated with language at an early age. Álvaro holds a degree in Graphic and Industrial Design from the Rio de Janeiro State University and specialized in typography at EINA, the University School of Design and Art located in Barcelona, where he currently lives.

Since 2018. Álvaro has been working at Vasava, a multidisciplinary studio where he applies his mastery of font types to a wide range of projects, including animation, branding, editorial design, and lettering. He is also the co-founder of Naipe Foundry, a typography company that works with big-name clients like TV Globo, Sony Music and Descomplica.