Basics of Typography from A to Z
To the letter: typographic vocabulary 1
A course by Álvaro Franca , Graphic Designer and Lettering Artist
About the video: To the letter: typographic vocabulary 1
Overview
“Letters have eyes, legs and arms. They also have ascendants, bulges and counterforms. To make sense of these words, I will explain all the vocabulary that we have to know to analyze fonts and letter forms. ”
In this video lesson Álvaro Franca addresses the topic: To the letter: typographic vocabulary 1, which is part of the Domestika online course: Basics of Typography from A to Z. Discover the infinite possibilities of typography for conveying and enhancing your message.
Partial transcription of the video
“In this lesson... We will explore letters more deeply. First. i will teach you how to look at and describe a letterform. Then I will introduce all the members of the typographic family. who they are and what they are used for. With a sharper vocabulary. it will be super easy to understand all the fonts. Shall we? Typography has its own unique vocabulary. Understanding these terms is crucial not only for accurately naming everything but also for enhancing our ability to observe and assess fonts effectively. There is a specific vocabulary for talking about letters. paragraphs. and pages. but ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Basics of Typography from A to Z
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe InDesign -
Areas
Art Direction, Editorial Design, Graphic Design, Typography, Web Design
Álvaro Franca
A course by Álvaro Franca
Álvaro Franca is a Brazilian graphic artist and an expert in typography and lettering who became fascinated with language at an early age. Álvaro holds a degree in Graphic and Industrial Design from the Rio de Janeiro State University and specialized in typography at EINA, the University School of Design and Art located in Barcelona, where he currently lives.
Since 2018. Álvaro has been working at Vasava, a multidisciplinary studio where he applies his mastery of font types to a wide range of projects, including animation, branding, editorial design, and lettering. He is also the co-founder of Naipe Foundry, a typography company that works with big-name clients like TV Globo, Sony Music and Descomplica.
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- 23 lessons (4h 58m)
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- Audio: Portuguese, German, English, Spanish (Latam), French, Indonesian, Italian, Dutch, Polish, Romanian, Turkish
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- Level: Beginner
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Recommended software & tools for this course
Adobe Illustrator
Adobe InDesignCategory
Areas
