Basics of Typography from A to Z

The Latin alphabet 1

A course by Álvaro Franca , Graphic Designer and Lettering Artist

99% positive reviews (153)

3,839 students

Audio: Portuguese

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About the video: The Latin alphabet 1

Overview

“Why are there upper and lower case letters? Where does the term lower case come from? Why are italics slanted? What are diacritics? In this class and the next, I will answer these and many other questions. ”

In this video lesson Álvaro Franca addresses the topic: The Latin alphabet 1, which is part of the Domestika online course: Basics of Typography from A to Z. Discover the infinite possibilities of typography for conveying and enhancing your message.

Partial transcription of the video

“The Latin alphabet Typography exists to serve writing and the raw material for writing is the alphabet. It's time to get to know them a little more deeply. Why are there upper and lower case letters? Why are italics slanted? Where does the term lower case, upper case come from? In this class, I will answer these and many other questions. I wanted to start by talking about writing. Humanity has been writing for thousands of years, but as we are talking about the Latin alphabet, I wanted to skip a few thousand and go straight to the Roman Empire. In the Roman Empire, they created the so-calle...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Basics of Typography from A to Z

Level: Beginner
99% positive reviews (153)
3839 students
5 units
23 lessons (4h 58m)
3 downloads

Category
Calligraphy & Typography
Software
Adobe Illustrator, Adobe InDesign
Areas
Art Direction, Editorial Design, Graphic Design, Typography, Web Design

Álvaro Franca

A course by Álvaro Franca

Teacher Plus

Graphic Designer and Lettering Artist

Álvaro Franca is a Brazilian graphic artist and an expert in typography and lettering who became fascinated with language at an early age. Álvaro holds a degree in Graphic and Industrial Design from the Rio de Janeiro State University and specialized in typography at EINA, the University School of Design and Art located in Barcelona, where he currently lives.

Since 2018. Álvaro has been working at Vasava, a multidisciplinary studio where he applies his mastery of font types to a wide range of projects, including animation, branding, editorial design, and lettering. He is also the co-founder of Naipe Foundry, a typography company that works with big-name clients like TV Globo, Sony Music and Descomplica.