Basics of Typography from A to Z

History of typography 2

A course by Álvaro Franca , Graphic Designer and Lettering Artist

99% positive reviews (153)

3,839 students

Audio: Portuguese

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About the video: History of typography 2

Overview

“For some centuries now we have been printing with prefabricated letters and in the meantime many people have been adjusting and improving the typography. In this second part of the lesson, I will continue to explain about this universe full of meanings.”

In this video lesson Álvaro Franca addresses the topic: History of typography 2, which is part of the Domestika online course: Basics of Typography from A to Z. Discover the infinite possibilities of typography for conveying and enhancing your message.

Partial transcription of the video

“History of typography Moving forward then another 100 years, you had a very strong presence of the work of Giambattista Bodoni that an Italian punch cutter and also from the Didot family that was a dynasty of French printers. Like the Garaldas, these 18th century fountains can be classified with the name by mixing two authors, Didot and Bodoni, you have the word Didone. And what is remarkable about the work at Didone sources? You have the Contrast Axis fully vertical, a very big difference between thick and thin strokes that is, a very high contrast. The serif is perfectly straight and the ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Basics of Typography from A to Z

Level: Beginner
99% positive reviews (153)
3839 students
5 units
23 lessons (4h 58m)
3 downloads

Category
Calligraphy & Typography
Software
Adobe Illustrator, Adobe InDesign
Areas
Art Direction, Editorial Design, Graphic Design, Typography, Web Design

Álvaro Franca

A course by Álvaro Franca

Teacher Plus

Graphic Designer and Lettering Artist

Álvaro Franca is a Brazilian graphic artist and an expert in typography and lettering who became fascinated with language at an early age. Álvaro holds a degree in Graphic and Industrial Design from the Rio de Janeiro State University and specialized in typography at EINA, the University School of Design and Art located in Barcelona, where he currently lives.

Since 2018. Álvaro has been working at Vasava, a multidisciplinary studio where he applies his mastery of font types to a wide range of projects, including animation, branding, editorial design, and lettering. He is also the co-founder of Naipe Foundry, a typography company that works with big-name clients like TV Globo, Sony Music and Descomplica.