9 Free Digital Marketing Tutorials to Grow Your Brand

From a good elevator pitch to growing your presence on TikTok, learn how to create content for digital campaigns

A marketing campaign is the first step to promote a company, product, brand, or service. It’s an essential step for any project that needs to gain visibility and generate results.

Understanding how to create a good marketing campaign is essential for individual business owners and freelancers to reach new clients, maintain good relationships with those you already work with, and strengthen your connection with your audience.

To do this, you will need knowledge that goes beyond the routine organization of your work with its goals and challenges. You will have to figure out how to create a successful email campaign, write good copy, be a storyteller, and use social media platforms like TikTok and LinkedIn. These skills may seem complex but only require practice.

In the list below, we've rounded up nine tutorials created by experienced marketing, design, and writing experts to help you explore new directions in your career.

Watch the videos or click on the titles in red for more information.

Mailchimp Tutorial: How to Create Your First Email Campaign

Emma Jane Palin (@emmajanepalin) is a British blogger who specializes in digital marketing for fashion and interior design brands. Her clients include Apple, IKEA, LEGO, and other big-name brands. Emma explains how to design a newsletter using Mailchimp to promote your brand and add value to your audience.

TikTok Tutorial: Foolproof Tips for Great Content

In recent years, TikTok has rapidly become one of the world’s most popular social networks. With over a billion active users worldwide, the platform has become an essential part of brand building, especially for personal brands or content creators who want to get their work noticed.

Arnulfur Hakonarson (@arnulfur), aka That Icelandic Guy, is famous for his creative content on Instagram, Youtube, and, more recently, TikTok. With over 800,000 followers and 8 million likes on his TikTok profile, his success on the app after only a short time highlights how effectively TikTok can help content creators reach new audiences.

Here, he gives you his advice on how to create quality content for TikTok and how to make your profile stand out.

TikTok tutorial: 5 Tips to Grow from 0

Another easy-to-follow tutorial from That Icelandic Guy, in this tutorial he shares five simple tips for growing and gaining more followers on TikTok.

Copywriting Tutorial: Tips to Make Your Elevator Pitch Successful

Imagine you’re deep in conversation with a potential client, and you need to convince them you’re exactly who they need. You have to tell your story in a few minutes, explain what makes you different and why they need to hire you. That’s a pitch. Or, in more fashionable terms, an elevator pitch.

The elevator pitch is a format in which you define an idea or creative project in a few words using basic concepts. It’s challenging, but it’s not impossible—and it's definitely something you can practice

Specializing in words, Andreia Ribeiro (@andreia_v_ribeiro) is a copywriter and creative director who's worked on projects for major clients including Mercedes-Benz and McDonald’s. Andreia has prepared this tutorial packed with valuable, practical tips to help you understand what you should and shouldn’t do in an elevator pitch.

Storytelling Tutorial: 5 Tips That Make You a Better Storyteller

Gabriel García de Oro (@gabrielgarciadeoro) is a natural storyteller. He’s the Creative Director at Ogilvy Barcelona, has published over 40 books for children, and contributes articles to leading newspapers, including El País and Expansión—so it's fair to say he has a thorough knowledge of the demands of writing.

In this tutorial, he gives you a few key tips on how to improve your writing technique and learn to communicate successfully.

Instagram Tutorial: How to Make the Perfect IG Reels

Vix Meldrew (@vixmeldrew) is an educator specializing in social media and personal branding who helps people and brands build communities using Instagram. Her work as a professional content creator and influencer consultant led her to establish Grow & Glow, a community of creators and founders that empowers others on their brand-building journey.

Ready to learn more? In this tutorial, Vix shares four fundamental tips to create successful IG Reels.

Editorial Design Tutorial: How to Mix Typefaces

Graphic designer Javier Alcaraz (@javieralcaraz) specializes in publishing, branding, and typography. He understands that color, shape, space, balance, asymmetry, and many other considerations are all important for achieving perfect typography.

In this tutorial, he explains how to use font combinations to perfect your editorial designs.

Tutorial: Dos & Don'ts of Copywriting for Social Media

Writing copy that hooks your reader and sells your brand has always been a challenge. Yet, with so many people using social media, this is the one area where it is crucial to get it right if you want your business or product to succeed.

Award-winning copywriter Paul Anglin (@paulanglin) is an expert at knowing how to increase a brand’s visibility by choosing the right words to tell a story and connect with an audience, as well as understanding the specific needs to consider when adapting copy to different channels, including social media.

In the video below, he takes you through some simple, straightforward copywriting dos and don’ts to craft compelling copy for social media that will catch your readers' attention every time.

YouTube Tutorial: How to Increase Impact with Your Videos

It’s easy to think your work is done when you’ve finished making a video. But before you hit “Publish” on Youtube, it’s essential to make sure you’ve maximized your viewing potential by following a few simple steps.

Social media expert Marija Dzemionaite (@marija_dzemionaite) has experience leading teams, working for Google, and creating her brand, so she knows all the tips and tricks that will boost your YouTube channel. From fashion to IT, Marija has worked her digital marketing magic for global brands such as Spotify, MAC, and Tom Ford Beauty.

Join Marija in this tutorial as she reveals how you can expand your reach, grow your views, and attract subscribers to your YouTube channel.

Did you enjoy these tutorials? To learn more, explore all of Domestika’s digital marketing courses.

English version by @acesarato.

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