Business Mindset for Creatives: Make an Action Plan

Abraham Asefew is an entrepreneur specialized in building and investing in new businesses. After studying at the University of Uppsala in Sweden, he went on to co-found The Pop-Up Agency, which led him to work with industry giants such as TBWA, Facebook, Coca-Cola, and adidas. With The Pop Up Agency, his mission was to redefine the way businesses tap into their creativity.

In addition to working with some of the largest brands in the world including Google, Netflix, and Condé Nast, he is also involved in two leading creative schools: as a chairman at Hyper Island and as lecturer at Central Saint Martins. Abhraham is also a frequent speaker at conferences all over the world including Dubai Lynx, Eurobest, Spike Asia and D&AD.