Best seller

Community Management Fundamentals

A course by Hana Klokner
Social Media Marketing Specialist, Author, and Lecturer. London, United Kingdom.
Joined April 2020
, Social Media Marketing Specialist, Author, and Lecturer

Learn how to build, grow, and maintain a thriving community on social media

  • Best seller
  • 100% positive reviews (185)
  • 5365 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Learn how to build, grow, and maintain a thriving community on social media



  • 100% positive reviews (185)
  • 5365 students
  • 21 lessons (4h 1m)
  • 23 additional resources (11 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Do you want to create a brand that resonates with your audience, capable of generating engaging conversations around your product? Hana Jay Klokner has been working with brands to perfect their community management strategy for over ten years, with a client list of major brands that include Amazon, glh Hotels, and the United Nations.

In this course, learn how to build an active, vibrant, and engaged community of followers for your brand. By following Hana’s expert advice, discover how to build a strong community management strategy from scratch, seeing how to apply everything you learn along the way with Hana’s case study to ensure you build a thriving community around your brand.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Community Management 101
  • U3
    U3. From Foundation to a Thriving Community
  • U4
    U4. Community Management: Best Practices
  • FP
    FP Final project
View details

Hana begins by telling you about herself, about the start of her career, what winning means to her, and what influences how she works. She also shows you what she teaches in the course and what you will achieve once you’ve completed it.

Learn the fundamentals of community management and how it differs from social media management. Begin working with Hana’s case study, starting with an analysis of the brand’s social media accounts. Next, define your community management goals and learn how to create “S.M.A.R.T” goals. See how to keep track of your goals using the analytics tools from the most-used social media platforms. Once you have seen how to measure your progress and some case study examples, define the KPIs for your brand.

Start the following unit by learning about how users behave on social media platforms, seeing their key habits to identify which platforms will work best for your brand. See how to define your target audience using data using Hana’s fun method and then learn about social listening and how it can help you to learn more about your target audience. Work on your brand’s tone and voice to find one that fits your brand’s personality. Learn Hana’s strategy when it comes to responding to all kinds of feedback, seeing the best ways to tackle negative feedback and complaints.

In the final unit, conclude your social media management strategy by going through Hana’s best practices and see her do’s and don'ts to maintain a good standard of communication. To finish, review each job role involved in carrying out a brand’s social media strategy to see which job best suits your next hire or job application.

What is this course's project?

Build a community management strategy based on the goals you develop throughout the course, seeing all the activities you need to reach your goals and build a solid relationship with your audience.

Projects by course students

Who is this online course for?

This course is for anyone interested in growing a brand, as well as for business owners, social media managers, marketers, and all those who want to improve their personal branding.

Requirements and materials

You’ll need an intermediate level in the use of Instagram, Facebook, and Twitter, and to be actively engaged in at least one of the three. Good communication skills are also required, as well as a basic understanding of your brand’s audience and community.⠀⠀⠀

As for materials, you will need a computer.


Reviews

5365 Students
185 Reviews
100% Positive ratings
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Hana Klokner

A course by Hana Klokner

Teacher Plus
Social Media Marketing Specialist, Author, and Lecturer

Slovakian native Hana Jay Klokner is a social media marketing specialist who began her journey in 2007, blogging for an online Apple magazine. A year later, she founded her own online fashion magazine where she wrote over 1,500 blog posts.

After ten years of experience managing social media for companies like InnocentStore, she decided to start her own social media consultancy business in 2018: The Klokners Consulting. Through her agency, she has worked with clients including Amazon, glh Hotels, OLIXA, Swoon, and the United Nations. She also wrote and published [i]Wired & Socially Awkward: New York[i], a collection of social-media themed short stories for adults. Based in London since 2014, she currently lectures at the University of the Arts London and Istituto Marangoni, teaching courses on blog writing, social media marketing, digital marketing, branding, and Instagram.


Content

  • U1

    Introduction

    • About Me
    • Influences
    • What We Will Do in the Course?
  • U2

    Community Management 101

    • What is Community Management
    • Introducing the Case Study: Tarsila Kruse 1
    • Introducing the Case Study: Tarsila Kruse 2
    • What’s Going On In The World Of Social Media
    • Setting Goals
    • Measuring Results - The Key To Success 1
    • Measuring Results - The Key To Success 2
  • U3

    From Foundation to a Thriving Community

    • Choosing the Right Platform for Community Management
    • Target Audience 1
    • Target Audience 2
    • Social Listening
    • Brand Voice and Tone
    • Moderation
    • Engagement: Techniques for Social Proof 1
    • Engagement: Techniques for Social Proof 2
  • U4

    Community Management: Best Practices

    • Developing a Community Management Strategy
    • Community Management Dos and Don’ts
    • Team Roles in Social Media Marketing
  • FP

    Final project

    • Community Management Fundamentals

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

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    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

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FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Community Management Fundamentals. Marketing, and Business course by Hana Klokner Best seller

Community Management Fundamentals

A course by Hana Klokner
Social Media Marketing Specialist, Author, and Lecturer. London, United Kingdom.
Joined April 2020
  • 100% positive reviews (185)
  • 5365 students