Design of a Captivating Corporate Stationery Set

x Design of stationery systems for brands and production possibilities

“Congratulations! You have reached the end of the course. You already know our methodology of how to make a logo feel alive and communicate, effectively, the values of a brand, through the details of typography and tactile finishes that you have designed. Remember to be coherent, observe, analyze and, in the end, let yourself be guided by your intuition, which will tell you if you are on the right track, both in design and communication, with your client and your printer. Be proactive and offer an attitude of professional service at all times to solve any problem that may arise. The person in charge of the relationship with the client is you, therefore, try that your client perceives that you have surpassed his expectations as a designer and as a provider of a boutique service. I will love to see some of your risky, experimental and unusual placements in the forum. Thank you for being here and I hope you learned valuable things. There I will be present, seeing your progress and solving all your doubts. See you soon! Laura Méndez, Mint Branding.”

Partial transcription of the video

“Now we will see a course summary. I began by talking about my beginnings and how intuition helped me to found my studio. mENTA. Then I discussed my influences like Luis Philly. Marimekko. and Sofia Coppola. Later. i talked about the importance of stationery in the digital age and how details make a difference. We identified the two types of stationery that exist: corporate and retail. After that. i showed examples of various finishes and printing types. such as four-color process. spot inks. screen printing. and letterpress. As well as special finishes like hot stamping or foil. uV varnish....”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Design of a Captivating Corporate Stationery Set

• Level: Beginner
• 99% positive reviews (421)
• 6625 students
• 4 units
• 18 lessons (2h 30m)
• 20 downloads

• Category

  Design

• Software

  Adobe Illustrator

• Areas

  Branding & Identity, Graphic Design, Packaging, Stationery Design