Design of a Captivating Corporate Stationery Set

Refinement, dummies and validate readability

A course by Menta Branding , Graphic Design Studio

Graphic Design Studio. Zapopan, Mexico.
Joined April 2019
99% positive reviews (420)
6,555 students
Audio: Spanish, English, French, Italian, Portuguese
Spanish · English · Portuguese · German · Italian · French · Polish · Dutch

About the video: Refinement, dummies and validate readability

Overview

“Once you have your explorations ready in terms of layout, color balance and proportion, we will evaluate which are the best options, as an individual piece and as a system. Let's put together small dummies to check the orientation of the text on the envelope, folder, hanging tag and pieces that are susceptible to this type of errors. Then, we will print them in real size, to validate readability and typography scores. Remember that you can not rely solely on a digital design, seeing it in real changes the perspective completely. ”

In this video lesson Menta Branding addresses the topic: Refinement, dummies and validate readability, which is part of the Domestika online course: Design of a Captivating Corporate Stationery Set. Learn to design and produce a stationery set from the logo of a brand or company.

Partial transcription of the video

“We have reviewed the two ways to design stationery. Now let's move to a refining stage. constructing dummies. and validating legibility. From the designs we've crafted. we need to assess each one separately and collectively for their effectiveness within our stationery line. Key considerations are how well they align with the brand’s identity and if any lean towards a more traditional. corporate aesthetic. perhaps a straightforward and simple approach suits you better. However. if you have developed a brand for retail or something that requires a more adaptable brand identity. it might be w...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: Design of a Captivating Corporate Stationery Set

  • Level: Beginner
  • 99% positive reviews (420)
  • 6555 students
  • 4 units
  • 18 lessons (2h 30m)
  • 20 downloads
  • Category

    Design
  • Software

    Adobe Illustrator
  • Areas

    Branding & Identity, Graphic Design, Packaging, Stationery Design

Menta Branding

Menta Branding
A course by Menta Branding

Teacher Plus
Graphic Design Studio

Menta is a graphic design studio specialized in branding and packaging in Guadalajara (Mexico). Their work philosophy is to celebrate simplicity with a nod to nostalgia. This means that they look to other eras for inspiration, specifically for typefaces and packaging, to create identities with a balance between classic aesthetics and contemporary language.

The studio's work has been recognized in different books from publishers in Europe and Asia, as well as specialized design blogs and magazines. The Menta team focuses their attention on the details and printing finishes of the stationery they make in order to create a memorable brand experience.


  • 99% positive reviews (420)
  • 6,555 students
  • 18 lessons (2h 30m)
  • 37 additional resources (20 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish, English, French, Italian, Portuguese
  • Spanish · English · Portuguese · German · Italian · French · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

Category
Areas
Design of a Captivating Corporate Stationery Set. Design course by Menta Branding

Design of a Captivating Corporate Stationery Set

A course by Menta Branding
Graphic Design Studio. Zapopan, Mexico.
Joined April 2019
  • 99% positive reviews (420)
  • 6,555 students