Design of a Captivating Corporate Stationery Set
Refinement, dummies and validate readability
A course by Menta Branding , Graphic Design Studio
About the video: Refinement, dummies and validate readability
Overview
“Once you have your explorations ready in terms of layout, color balance and proportion, we will evaluate which are the best options, as an individual piece and as a system. Let's put together small dummies to check the orientation of the text on the envelope, folder, hanging tag and pieces that are susceptible to this type of errors. Then, we will print them in real size, to validate readability and typography scores. Remember that you can not rely solely on a digital design, seeing it in real changes the perspective completely. ”
In this video lesson Menta Branding addresses the topic: Refinement, dummies and validate readability, which is part of the Domestika online course: Design of a Captivating Corporate Stationery Set. Learn to design and produce a stationery set from the logo of a brand or company.
Partial transcription of the video
“We have reviewed the two ways to design stationery. Now let's move to a refining stage. constructing dummies. and validating legibility. From the designs we've crafted. we need to assess each one separately and collectively for their effectiveness within our stationery line. Key considerations are how well they align with the brand’s identity and if any lean towards a more traditional. corporate aesthetic. perhaps a straightforward and simple approach suits you better. However. if you have developed a brand for retail or something that requires a more adaptable brand identity. it might be w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design of a Captivating Corporate Stationery Set
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design, Packaging, Stationery Design

Menta Branding
A course by Menta Branding
Menta is a graphic design studio specialized in branding and packaging in Guadalajara (Mexico). Their work philosophy is to celebrate simplicity with a nod to nostalgia. This means that they look to other eras for inspiration, specifically for typefaces and packaging, to create identities with a balance between classic aesthetics and contemporary language.
The studio's work has been recognized in different books from publishers in Europe and Asia, as well as specialized design blogs and magazines. The Menta team focuses their attention on the details and printing finishes of the stationery they make in order to create a memorable brand experience.
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