Design of a Captivating Corporate Stationery Set
Printing and finishing techniques
A course by Menta Branding , Graphic Design Studio
About the video: Printing and finishing techniques
Overview
“I will talk about the types of printing that are usually used, as well as the range of finishes available, which you can take into account, when designing your stationery.”
In this video lesson Menta Branding addresses the topic: Printing and finishing techniques, which is part of the Domestika online course: Design of a Captivating Corporate Stationery Set. Learn to design and produce a stationery set from the logo of a brand or company.
Partial transcription of the video
“In the previous lesson we reviewed the importance of stationery In the digital age. Now I will explain printing techniques and finishes and general recommendations of what is the best type of printing according to the type of client and project. There are several printing methods and the one you choose will depend on factors such as circulation, budget and personality of the brand. The most common methods we can say that they are four-color, screen printing, Direct ink printing, letterpress. We will review particularities of each one. Another important aspect to consider at the time of prin...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design of a Captivating Corporate Stationery Set
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design, Packaging, Stationery Design
Menta Branding
A course by Menta Branding
Menta is a graphic design studio specialized in branding and packaging in Guadalajara (Mexico). Their work philosophy is to celebrate simplicity with a nod to nostalgia. This means that they look to other eras for inspiration, specifically for typefaces and packaging, to create identities with a balance between classic aesthetics and contemporary language.
The studio's work has been recognized in different books from publishers in Europe and Asia, as well as specialized design blogs and magazines. The Menta team focuses their attention on the details and printing finishes of the stationery they make in order to create a memorable brand experience.
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- 18 lessons (2h 30m)
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- Audio: Spanish
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- Level: Beginner
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Adobe Illustrator
