Design of a Captivating Corporate Stationery Set
Typographic Selection I
A course by Menta Branding , Graphic Design Studio
About the video: Typographic Selection I
Overview
“In this lesson, I will tell you about the importance of a good typographic selection as the main voice of a brand and we will review different examples of how to combine fonts. ”
In this video lesson Menta Branding addresses the topic: Typographic Selection I, which is part of the Domestika online course: Design of a Captivating Corporate Stationery Set. Learn to design and produce a stationery set from the logo of a brand or company.
Partial transcription of the video
“In the previous lesson we talked about considerations that we have to take into account when designing a stationery. In this lesson I am going to talk about typography and the importance of typography as the brand's main voice. Let's check them out. The selection and typographic composition are an art that you will surely polish with each project. I recommend being very observant in the good typographical use around you. When you go to the movies, see the final credits, for example. They are a source of typographic inspiration. When travel observes and documents packaging, signage, store si...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design of a Captivating Corporate Stationery Set
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design, Packaging, Stationery Design
Menta Branding
A course by Menta Branding
Menta is a graphic design studio specialized in branding and packaging in Guadalajara (Mexico). Their work philosophy is to celebrate simplicity with a nod to nostalgia. This means that they look to other eras for inspiration, specifically for typefaces and packaging, to create identities with a balance between classic aesthetics and contemporary language.
The studio's work has been recognized in different books from publishers in Europe and Asia, as well as specialized design blogs and magazines. The Menta team focuses their attention on the details and printing finishes of the stationery they make in order to create a memorable brand experience.
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