Design of a Captivating Corporate Stationery Set
Typographic Selection II
A course by Menta Branding , Graphic Design Studio
About the video: Typographic Selection II
Overview
“In this lesson, we will see what our favorite sites are where we look for typographic families for our projects. Then we will see in Illustrator, how to make a typographic selection. ”
In this video lesson Menta Branding addresses the topic: Typographic Selection II, which is part of the Domestika online course: Design of a Captivating Corporate Stationery Set. Learn to design and produce a stationery set from the logo of a brand or company.
Partial transcription of the video
“In this lesson we will continue with the typography and I will tell you what are the sites we use to look for typographic inspiration, new fonts and then we will take this to Illustrator to see how we combine the typography and how to create a strong visual language. Let's go to work I will share the sites which we consult as inspiration and to select fonts. I will start by saying that in Mint we do not use free fonts. Buying a typeface shows respect for the work of a typographer, and, generally, the free ones are mistreated or badly made. This, the truth, is obvious and unprofessional. Whe...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design of a Captivating Corporate Stationery Set
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design, Packaging, Stationery Design
Menta Branding
A course by Menta Branding
Menta is a graphic design studio specialized in branding and packaging in Guadalajara (Mexico). Their work philosophy is to celebrate simplicity with a nod to nostalgia. This means that they look to other eras for inspiration, specifically for typefaces and packaging, to create identities with a balance between classic aesthetics and contemporary language.
The studio's work has been recognized in different books from publishers in Europe and Asia, as well as specialized design blogs and magazines. The Menta team focuses their attention on the details and printing finishes of the stationery they make in order to create a memorable brand experience.
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