Design of a Captivating Corporate Stationery Set
Placement
A course by Menta Branding , Graphic Design Studio
About the video: Placement
Overview
“In this lesson, I'll talk about what placement is and about the subtleties in the way we put our stationery information. In addition we will see the balance of proportions and color, through examples of placement. ”
In this video lesson Menta Branding addresses the topic: Placement, which is part of the Domestika online course: Design of a Captivating Corporate Stationery Set. Learn to design and produce a stationery set from the logo of a brand or company.
Partial transcription of the video
“In the previous lessons we talked about typography. Now I'm going to tell you what the placement is and those subtleties in how to place the information in our stationery. Let's start Placement is a word that, for me, defines the care we should have by placing elements of identity. It refers to the typography, the color and if there are secondary elements such as illustration or pattern. I did not find a word in Spanish that referred me to this same care, that's why we use this word in mint to define that care and selection of each part of the stationery. There are three things to consider ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design of a Captivating Corporate Stationery Set
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design, Packaging, Stationery Design

Menta Branding
A course by Menta Branding
Menta is a graphic design studio specialized in branding and packaging in Guadalajara (Mexico). Their work philosophy is to celebrate simplicity with a nod to nostalgia. This means that they look to other eras for inspiration, specifically for typefaces and packaging, to create identities with a balance between classic aesthetics and contemporary language.
The studio's work has been recognized in different books from publishers in Europe and Asia, as well as specialized design blogs and magazines. The Menta team focuses their attention on the details and printing finishes of the stationery they make in order to create a memorable brand experience.
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- 18 lessons (2h 30m)
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- Audio: Spanish
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