Design of a Captivating Corporate Stationery Set
Considerations before designing
A course by Menta Branding , Graphic Design Studio
About the video: Considerations before designing
Overview
“I'll tell you what considerations or reflections we should have in mind and at hand, to create a stationery that captivates. ”
In this video lesson Menta Branding addresses the topic: Considerations before designing, which is part of the Domestika online course: Design of a Captivating Corporate Stationery Set. Learn to design and produce a stationery set from the logo of a brand or company.
Partial transcription of the video
“In the previous lesson we talked about printing techniques, generalities of each one, and the finishes you have available when designing a stationery. Now I'm going to tell you what the creative considerations are or reflections that we use in Mint when designing. Let's see them. The first consideration is to define the personality of the brand. Most likely, that personality defined when you worked the logo, since it is a key moment when creating a brand identity. I suggest you check the project brief again and remember what those values are. If you don't have them yet, let's see how to def...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design of a Captivating Corporate Stationery Set
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design, Packaging, Stationery Design
Menta Branding
A course by Menta Branding
Menta is a graphic design studio specialized in branding and packaging in Guadalajara (Mexico). Their work philosophy is to celebrate simplicity with a nod to nostalgia. This means that they look to other eras for inspiration, specifically for typefaces and packaging, to create identities with a balance between classic aesthetics and contemporary language.
The studio's work has been recognized in different books from publishers in Europe and Asia, as well as specialized design blogs and magazines. The Menta team focuses their attention on the details and printing finishes of the stationery they make in order to create a memorable brand experience.
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