Learn to design and produce a stationery set from the logo of a brand or company
The spirit of a brand can be reflected in multiple forms and stationery is undoubtedly one of the most interesting spaces where it is expressed, especially by the surprise factor that the design may have, not only in the visual but also in the tactile, generating a satisfactory user experience.
In this course you will learn how to design stationery for a brand that captivates by its design with the work method of the study of branding and packaging Menta, recognized by Behance (Year in Review , 2017) and Étapes magazines, Creative Boom, Sample Magazine, among others, for their designs in which simplicity and nostalgia meet.
With the help of Laura Méndez - creative director and founder of Menta - you will discover how, from a logo, you can create a corporate stationery or retail step by step, generating a unique language where magic is in the details.
What's included in this course?
You will start by getting to know Laura Méndez, who will tell you about her professional career, first as a freelance and then as the founder of her studio. In addition, you will see their references and the characteristics of the projects that have most influenced you to do your job.
Laura will explain the importance of stationery in the digital age and the main differences between corporate stationery and retail . Then, you will see the different types of printing and finishes that can be used for a project of this type.
You will learn a methodology to translate a logo into a complete stationery system and, also, the keys and secrets to make a good typographic selection and a good placement in each of the pieces.
Then you will prepare all the identity elements in a master file and you will see two ways to design stationery: by intuition and by reticle; as well as the advantages and disadvantages of each one.
Now that you have learned the basics of the methodology, from Laura's hand, you will design all the pieces and perform different tests to check quality and readability, among other details, ensuring that everything is perfect to prepare the final file for printing.
Finally, Laura will share some tips to make a quote for a real order and, also, how to make an impeccable delivery to the client.
What is this course project about?
You will design the stationery of a company or brand from your logo, using the elements of your identity to generate a unique language and a stationery system that celebrates the tactile and has the surprise factor in its details.
Who is it for?
To designers, art directors and creatives with a passion for creating an extraordinary brand experience through the design of a stationery store.
You will need basic knowledge of graphic design and management of Adobe Illustrator. About materials, you should have tools such as pencils, eraser, sketch paper, a ruler and a computer with Adobe Illustrator installed.
You will need to have a logo finished to design your brand's stationery. If you do not have one, Laura will provide you one to carry out your project.
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Menta is a graphic design studio specializing in branding and packaging in Guadalajara (Mexico). His philosophy of work is to celebrate simplicity with a wink of nostalgia. This means that they look for inspiration in other eras, specifically for their type and packaging, to create identities with a balance between classical aesthetics and a contemporary language.
The work of this study has been recognized in different books of publishers in Europe and Asia, as well as specialized design blogs and magazines. The attention of the Mint team is in the details and printing finishes of the stationery they make, to create a memorable brand experience.