Design of a Captivating Corporate Stationery Set

A course by Menta Branding
Graphic design studio. Zapopan, Mexico.
On Domestika since 04/08/2019
, Graphic design studio

Learn to design and produce a stationery set from the logo of a brand or company

  • Spanish with subtitles in English
  • 99% Positive reviews (184)
  • 3058 students
Design of a Captivating Corporate Stationery Set

Learn to design and produce a stationery set from the logo of a brand or company


  • Spanish with subtitles in English
  • 99% Positive reviews (184)
  • 3058 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 18 Lessons (2h 30m)
  • Available from the app
  • Spanish, English, Portuguese, German
  • Unlimited access forever


The spirit of a brand can be reflected in multiple forms and stationery is undoubtedly one of the most interesting spaces where it is expressed, especially by the surprise factor that the design may have, not only in the visual but also in the tactile, generating a satisfactory user experience.

In this course you will learn how to design stationery for a brand that captivates by its design with the work method of the study of branding and packaging Menta, recognized by Behance (Year in Review , 2017) and Étapes magazines, Creative Boom, Sample Magazine, among others, for their designs in which simplicity and nostalgia meet.

With the help of Laura Méndez - creative director and founder of Menta - you will discover how, from a logo, you can create a corporate stationery or retail step by step, generating a unique language where magic is in the details.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. The design is in the details
  • U3
    U3. Design to captivate
  • U4
    U4. Production
  • FP
    FP Final project
View details

You will start by getting to know Laura Méndez, who will tell you about her professional career, first as a freelance and then as the founder of her studio. In addition, you will see their references and the characteristics of the projects that have most influenced you to do your job.

Laura will explain the importance of stationery in the digital age and the main differences between corporate stationery and retail . Then, you will see the different types of printing and finishes that can be used for a project of this type.

You will learn a methodology to translate a logo into a complete stationery system and, also, the keys and secrets to make a good typographic selection and a good placement in each of the pieces.

Then you will prepare all the identity elements in a master file and you will see two ways to design stationery: by intuition and by reticle; as well as the advantages and disadvantages of each one.

Now that you have learned the basics of the methodology, from Laura's hand, you will design all the pieces and perform different tests to check quality and readability, among other details, ensuring that everything is perfect to prepare the final file for printing.

Finally, Laura will share some tips to make a quote for a real order and, also, how to make an impeccable delivery to the client.

What is this course's project?

You will design the stationery of a company or brand from your logo, using the elements of your identity to generate a unique language and a stationery system that celebrates the tactile and has the surprise factor in its details.

Projects by course students

Who is it for?

To designers, art directors and creatives with a passion for creating an extraordinary brand experience through the design of a stationery store.

What you need

You will need basic knowledge of graphic design and management of Adobe Illustrator. About materials, you should have tools such as pencils, eraser, sketch paper, a ruler and a computer with Adobe Illustrator installed.

You will need to have a logo finished to design your brand's stationery. If you do not have one, Laura will provide you one to carry out your project.


Reviews

3058 Students
184 Reviews
99% Positive ratings

Menta Branding

A course by Menta Branding

TeacherPro
Graphic design studio

Menta is a graphic design studio specializing in branding and packaging in Guadalajara (Mexico). His philosophy of work is to celebrate simplicity with a wink of nostalgia. This means that they look for inspiration in other eras, specifically for their type and packaging, to create identities with a balance between classical aesthetics and a contemporary language.

The work of this study has been recognized in different books of publishers in Europe and Asia, as well as specialized design blogs and magazines. The attention of the Mint team is in the details and printing finishes of the stationery they make, to create a memorable brand experience.


Contents

  • U1

    Introduction

    • Presentation
    • Influences
    • What will we do in the course?
  • U2

    The design is in the details

    • Stationery In the digital age?
    • Printing and finishing techniques
    • Considerations before designing
    • Typographic Selection I
    • Typographic Selection II
    • Placement
  • U3

    Design to captivate

    • Create the master file of your logo
    • Two ways to design: intuition - reticle
    • Refinement, dummies and validate readability
    • Present the client with wow factor - mock ups
    • Authorization of the client
  • U4

    Production

    • How to quote a stationery
    • Print files
    • Shipping and monitoring of printing
    • Emotion and final delivery
  • FP

    Final project

    • x Design of stationery systems for brands and production possibilities

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Design of a Captivating Corporate Stationery Set. A Design course by Menta Branding

Design of a Captivating Corporate Stationery Set

A course by Menta Branding
Graphic design studio. Zapopan, Mexico.
On Domestika since 04/08/2019
  • 99% Positive reviews (184)
  • 3058 students