Art Direction for Fashion Photography
What are we going to do
A course by Park | Creative Studio , Creative Director
Joined September 2018
Joined September 2018
About the video: What are we going to do
Overview
“We will develop a project that will consist of a fictional commission for the Dries Van Noten brand. The objective is to provide the primary tools for the development of a fashion campaign from the perspective of art direction.”
In this video lesson Park | Creative Studio addresses the topic: What are we going to do, which is part of the Domestika online course: Art Direction for Fashion Photography. Learn the creative process behind fashion campaigns, from the concept to the final image.
Partial transcription of the video
“U1 - L3 WHAT ARE WE GOING TO DO? In this course we will make a project that entrusts us the Dries Van Noten brand, which consists in campaigning. Of course it will be a fictional commission, But we will show the whole creative process. Our goal will be to achieve four powerful images that have a correlation with each other as a visual family, where the vision of the brand is marked aesthetically and visually in a good communication campaign. For this, what we are going to do is a visual diagnosis to understand the identity of the brand. Thus we will enter the image and story we want to tell...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for Fashion Photography
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Category
Photography & Video -
Areas
Art Direction, Fashion Photography, Photography
Park | Creative Studio
A course by Park | Creative Studio
Carola Rafowicz studied fine arts and explored different roles within art until becoming the creative director of Park Creative Studio, a multiplatform content agency in Buenos Aires, Argentina, with a strong artistic identity. The studio is made up of a multidisciplinary team, which is in charge of creating everything, from the idea to the execution, for audiovisual projects, campaigns, actions, communication strategies, and identities for brands.
Carola also founded Chas Park Studio, a space that allows her to explore and capture ideas, real 3D projects, and interact with different professionals in the field of production and fashion.
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