Art Direction for Fashion Photography
How to read image
A course by Park | Creative Studio , Creative Director
Joined September 2018
Joined September 2018
About the video: How to read image
Overview
“This lesson is based on knowing the functioning of visual perception in reading images. Understand why an image is considered harmonious and aesthetically balanced. These concepts will be very useful for developing practical samples. ”
In this video lesson Park | Creative Studio addresses the topic: How to read image, which is part of the Domestika online course: Art Direction for Fashion Photography. Learn the creative process behind fashion campaigns, from the concept to the final image.
Partial transcription of the video
“U2 - L1 HOW TO READ IMAGE In this unit we will learn to read image. Visual language uses images to communicate messages, which have the meaning, how to control a visual system so that the meaning is as expected. In the images there are two levels of analysis: a semantic and a syntactic level. Know how visual perception works it helps us to understand when an image is aesthetically harmonious And it is balanced. We have many elements to build an image, just by modifying one we can give opposite messages. It is important to be in control of the elements we choose and leave nothing to chance t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for Fashion Photography
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Category
Photography & Video -
Areas
Art Direction, Fashion Photography, Photography
Park | Creative Studio
A course by Park | Creative Studio
Carola Rafowicz studied fine arts and explored different roles within art until becoming the creative director of Park Creative Studio, a multiplatform content agency in Buenos Aires, Argentina, with a strong artistic identity. The studio is made up of a multidisciplinary team, which is in charge of creating everything, from the idea to the execution, for audiovisual projects, campaigns, actions, communication strategies, and identities for brands.
Carola also founded Chas Park Studio, a space that allows her to explore and capture ideas, real 3D projects, and interact with different professionals in the field of production and fashion.
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- 18 lessons (2h 17m)
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