Art Direction for Fashion Photography
How to read image
A course by Park | Creative Studio , Creative Director
Joined September 2018
Joined September 2018
About the video: How to read image
Overview
“This lesson is based on knowing the functioning of visual perception in reading images. Understand why an image is considered harmonious and aesthetically balanced. These concepts will be very useful for developing practical samples. ”
In this video lesson Park | Creative Studio addresses the topic: How to read image, which is part of the Domestika online course: Art Direction for Fashion Photography. Learn the creative process behind fashion campaigns, from the concept to the final image.
Partial transcription of the video
“In this unit we'll learn to read images. Visual language employs images to communicate messages. with the images themselves carrying the meaning. How can we manage a visual system to ensure the intended meaning is conveyed? Images are analyzed on two levels: semantic and syntactic. a semantic level and a syntactic one. Grasping how visual perception functions aids us in recognizing when an image is aesthetically harmonious balanced. Numerous elements are available to us for constructing an image effectively. By altering merely one aspect. we can convey conflicting messages. It is crucial to...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for Fashion Photography
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Category
Photography & Video -
Areas
Art Direction, Fashion Photography, Photography
Park | Creative Studio
A course by Park | Creative Studio
Carola Rafowicz studied fine arts and explored different roles within art until becoming the creative director of Park Creative Studio, a multiplatform content agency in Buenos Aires, Argentina, with a strong artistic identity. The studio is made up of a multidisciplinary team, which is in charge of creating everything, from the idea to the execution, for audiovisual projects, campaigns, actions, communication strategies, and identities for brands.
Carola also founded Chas Park Studio, a space that allows her to explore and capture ideas, real 3D projects, and interact with different professionals in the field of production and fashion.
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