Art Direction for Fashion Photography
Course final project
A course by Park | Creative Studio , Creative Director
Joined September 2018
About the final project for: Art Direction for Fashion Photography
Art direction for fashion photography
“I'm glad you came here! The idea is that you can carry out your campaign so much that you have the possibility of getting all the elements you want, such as having to engineer them with what you have. It is even very likely that the less elements you have available, the more you open creativity to achieve what you want or that you adapt elements that are available to you. A good camapaña is not only about what kind of elements you have in your set, but about how you have them, how you use the color, the lighting, the frames you make and how you direct your model. From Park Creative we are very happy and eager to see their productions. Do not forget that any doubt or comment I will be in the photo. Remember that you can adapt the slogans and triggers to your own ideas, or to the topics that interest you most. I will be in the forum to answer your questions. Thank you! ”
Partial transcription of the video
“FINAL PROJECT We reach the end of the course, Now we will take a tour of everything we did. I introduced myself, I told them who I am, I am a creative director and I studied Fine Arts. We toured the influences, the things that I like and that are inside of me and that are reflected in the works. Then we analyze theoretical concepts, such as visual identity, how to read the image, fashion concepts, A journey through the history of fashion photography. Tools and knowledge That served to create our project. For this fictitious campaign assignment, we had a guiding idea which served to put toge...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for Fashion Photography
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Category
Photography & Video -
Areas
Art Direction, Fashion Photography, Photography

Park | Creative Studio
A course by Park | Creative Studio
Carola Rafowicz studied fine arts and explored different roles within art until becoming the creative director of Park Creative Studio, a multiplatform content agency in Buenos Aires, Argentina, with a strong artistic identity. The studio is made up of a multidisciplinary team, which is in charge of creating everything, from the idea to the execution, for audiovisual projects, campaigns, actions, communication strategies, and identities for brands.
Carola also founded Chas Park Studio, a space that allows her to explore and capture ideas, real 3D projects, and interact with different professionals in the field of production and fashion.
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