Art Direction for Fashion Photography
Visual identity
A course by Park | Creative Studio , Creative Director
Joined September 2018
Joined September 2018
About the video: Visual identity
Overview
“In this lesson we will understand what elements build a brand identity.”
In this video lesson Park | Creative Studio addresses the topic: Visual identity, which is part of the Domestika online course: Art Direction for Fashion Photography. Learn the creative process behind fashion campaigns, from the concept to the final image.
Partial transcription of the video
“Identity is the essence of a brand. It defines who the brand truly is and how it is perceived by its target audience. They are the identifiable attributes and elements that compose it and how they are perceived and interpreted by people who come into contact with the brand. What elements build a brand's language? Its values. visual coherence. its strengths. beauty codes. themes it is inspired by. associations. and differentiations. The brand's aesthetics and how it communicates across its different platforms. both local. online. and on social media. Identity consists of two aspects: brand p...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for Fashion Photography
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Category
Photography & Video -
Areas
Art Direction, Fashion Photography, Photography
Park | Creative Studio
A course by Park | Creative Studio
Carola Rafowicz studied fine arts and explored different roles within art until becoming the creative director of Park Creative Studio, a multiplatform content agency in Buenos Aires, Argentina, with a strong artistic identity. The studio is made up of a multidisciplinary team, which is in charge of creating everything, from the idea to the execution, for audiovisual projects, campaigns, actions, communication strategies, and identities for brands.
Carola also founded Chas Park Studio, a space that allows her to explore and capture ideas, real 3D projects, and interact with different professionals in the field of production and fashion.
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- 18 lessons (2h 17m)
- 17 additional resources (7 files)
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- Audio: Spanish, English, French, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
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