Art Direction for Fashion Photography
Visual identity
A course by Park | Creative Studio , Creative Director
Joined September 2018
Joined September 2018
About the video: Visual identity
Overview
“In this lesson we will understand what elements build a brand identity.”
In this video lesson Park | Creative Studio addresses the topic: Visual identity, which is part of the Domestika online course: Art Direction for Fashion Photography. Learn the creative process behind fashion campaigns, from the concept to the final image.
Partial transcription of the video
“U2 - L2 VISUAL IDENTITY Identity is the essence of the brand. Define who the brand really is and how it is perceived by its target audience. Are the attributes and identifiable elements that compose it and how they are perceived and interpreted by people They come in contact with the brand. What elements build the language of a brand? Your values, visual coherence, your strengths, the beauty codes, thematic on which it is inspired, associations and differentiations. The aesthetics of the brand, how it communicates in its different supports, both local, as web and social networks. The identi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for Fashion Photography
-
Category
Photography & Video -
Areas
Art Direction, Fashion Photography, Photography
Park | Creative Studio
A course by Park | Creative Studio
Carola Rafowicz studied fine arts and explored different roles within art until becoming the creative director of Park Creative Studio, a multiplatform content agency in Buenos Aires, Argentina, with a strong artistic identity. The studio is made up of a multidisciplinary team, which is in charge of creating everything, from the idea to the execution, for audiovisual projects, campaigns, actions, communication strategies, and identities for brands.
Carola also founded Chas Park Studio, a space that allows her to explore and capture ideas, real 3D projects, and interact with different professionals in the field of production and fashion.
- 98% positive reviews (158)
- 4,153 students
- 18 lessons (2h 17m)
- 17 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
