Art Direction for Fashion Photography

A course by Park | Creative Studio
Creative director. Buenos Aires, Argentina.
Joined September 2018
, Creative director

Learn the creative process behind fashion campaigns from the concept to the final image.

  • Spanish with subtitles in English
  • 98% Positive reviews (117)
  • 2946 students
Art Direction for Fashion Photography

Learn the creative process behind fashion campaigns from the concept to the final image.

Spanish with subtitles in English
  • 98% Positive reviews (117)
  • 2946 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 18 Lessons (2h 17m)
  • Available from the app
  • Spanish, English, Portuguese, German, French, Italian
  • Unlimited access forever
  • Certificate upon completion of the course

The search for references and a concept, the creation of a set design , find the elements, models and materials that represent your idea, make a shooting , postproduce the photographs ... there are many phases of a fashion communication campaign. The creative director of Park Creative Studio, Carola, has years of experience in campaign creation and now, from her Chas Park space, all her passions, creativity, communication and fashion converge.

In this course, Carola will bring you closer to the role of artistic creative direction (or art direction). It will show you how to carry out a fashion campaign, visualizing each of the creative processes involved in image construction: from conceptualization through the set design , photography, to the final image. You will understand the project methodology of work and the world of fashion, art and design.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Visual identity, concept and construction
  • U3
    U3. Preproduction
  • U4
    U4. Production
  • U5
    U5. Postproduction
  • FP
    FP Final Project
View details

You will start the course knowing Carola, who will explain her professional career as an art director and her previous step through other artistic disciplines. He will tell you about his role and involvement in Park Creative Studio and in Chas Park Studio; and show you his artistic influences.

You will make an introduction to the theoretical foundations of image, fashion and fashion photography; You will also be introduced to concepts such as visual perception and balance. You will understand the elements that constitute a brand identity.

You will begin to develop an idea for your fashion campaign following the phases of the creative process. First you will make a mood board with references and color palettes; Then you will start with the sketches of your set design .

Next, you will set up the scenery in the studio or location, as well as the equipment and materials. You will prepare your model, her wardrobe, hair, makeup and accessories; then, you will try until you find a lighting that works for you in shooting and ... action! You will proceed to the session, making four different positions in the same set, selecting different spaces within it.

Once you have the photographs, you should review them and choose between four photos that summarize all the elements and ideas you want to show. Carola will give you some tips to retouch them until you get an aesthetic coherence between them, as if it were a photographic series, where the vision of the brand is visualized, for a good communication campaign. You'll design thinking for what media and networks we will communicate the pieces.

What is this course's project?

You will carry out a fashion campaign learning to create images with great communicative potential.

Projects by course students

Who is it for?

To students, professionals, entrepreneurs, or any person linked or interested in the world of fashion, photography, scenery, design or visual arts in general.

What you need

No knowledge of photography is required, since the course starts from scratch. The necessary materials, will depend on the project you want to carry out, you may need props scenographic, a studio or space to assemble a set, the camera, lighting equipment, models, make up & hair , stylist ... everything will depend on your campaign idea!


2946 Students
117 Reviews
98% Positive ratings

Park | Creative Studio

Creative director

Carola Rafowicz trained in fine arts and explored different roles within art until she reached the creative direction of Park, a multi-platform content agency in Buenos Aires (Argentina) with a strong artistic identity. Park Creative Studio is formed by a multidisciplinary team, which is responsible for creating from the idea to the execution of audiovisual projects, campaigns, actions, communication strategies and brand identities.

For his part, Carola founded Chas Park Studio 5 years ago, a space born of his need to explore and capture ideas, real 3D projects, and interact with different professionals in the field of production and fashion.


  • U1


    • Presentation
    • Influences I
    • Influences II
    • What are we going to do
  • U2

    Visual identity, concept and construction

    • How to read image
    • Visual identity
    • Dries Van Noten
    • Fashion concept
    • History of Fashion Photography
  • U3


    • A story to tell, visual story
    • We put together a mood board
    • To design the set! - Sketch
  • U4


    • The armed set - Considerations
    • Styling, make up & hair
    • Staging - Shooting
  • U5


    • Material selection
    • Design and communication
    • Media and news
  • FP

    Final Project

    • Art direction for fashion photography

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and an easy-to-follow method. You set your own timetable.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert instructors

    Each instructor teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Earn a certificate with every course

    Get a personalized certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate as you about creativity.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.

Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

  • The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

  • You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.

  • You'll get your personal certificate as soon as you complete the course. You can see all your certificates under the Certificates section in your profile. You can download your certificates in PDF and share the link online. Learn more about certificates

Art Direction for Fashion Photography. A Photography, and Video course by Park | Creative Studio

Art Direction for Fashion Photography

A course by Park | Creative Studio
Creative director. Buenos Aires, Argentina.
Joined September 2018
  • 98% Positive reviews (117)
  • 2946 students