Art Direction for Fashion Photography
Fashion concept
A course by Park | Creative Studio , Creative Director
Joined September 2018
Joined September 2018
About the video: Fashion concept
Overview
“What is fashion? What do we want to communicate with her? These are some of the topics we will see in this lesson. ”
In this video lesson Park | Creative Studio addresses the topic: Fashion concept, which is part of the Domestika online course: Art Direction for Fashion Photography. Learn the creative process behind fashion campaigns, from the concept to the final image.
Partial transcription of the video
“Fashion is a cultural and social expression reflecting who we are as a society and culture. Thus. it imprints a sense of temporality. Fashion serves as a communication tool. providing a feeling of belonging and uniqueness. Individuals utilize fashion to differentiate themselves in society. marking status and aligning with the group they wish to join. It's essential to recognize the connotations from visual communication and attire. as fashion conveys symbolism and regulates desires. and understand the symbolism of clothing. Fashion regulates objects of desire. which through advertising beco...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for Fashion Photography
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Category
Photography & Video -
Areas
Art Direction, Fashion Photography, Photography
Park | Creative Studio
A course by Park | Creative Studio
Carola Rafowicz studied fine arts and explored different roles within art until becoming the creative director of Park Creative Studio, a multiplatform content agency in Buenos Aires, Argentina, with a strong artistic identity. The studio is made up of a multidisciplinary team, which is in charge of creating everything, from the idea to the execution, for audiovisual projects, campaigns, actions, communication strategies, and identities for brands.
Carola also founded Chas Park Studio, a space that allows her to explore and capture ideas, real 3D projects, and interact with different professionals in the field of production and fashion.
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