Art Direction for Fashion Photography
We put together a mood board
A course by Park | Creative Studio , Creative Director
Joined September 2018
About the video: We put together a mood board
Overview
“It is time to imagine how your project is going to look. In the next lessons, I will show you our work methodology to develop color palettes, sketch and choose our work team.”
In this video lesson Park | Creative Studio addresses the topic: We put together a mood board, which is part of the Domestika online course: Art Direction for Fashion Photography. Learn the creative process behind fashion campaigns, from the concept to the final image.
Partial transcription of the video
“Our approach to crafting a mood board will include collecting images to construct a visual map. ensuring a cohesive and inspiring result. Let's remember that when we work on creating imaginary worlds. the search for inspiration always goes through our references. We never create from scratch. The web provides us with a vast visual network to generate visual interconnections. The research process can be as extensive as you need. but maintaining focus is vital. It's easy to get sidetracked while browsing. Anyone can download images from the Internet. but it's important to stay on The key lies...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for Fashion Photography
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Category
Photography & Video -
Areas
Art Direction, Fashion Photography, Photography

Park | Creative Studio
A course by Park | Creative Studio
Carola Rafowicz studied fine arts and explored different roles within art until becoming the creative director of Park Creative Studio, a multiplatform content agency in Buenos Aires, Argentina, with a strong artistic identity. The studio is made up of a multidisciplinary team, which is in charge of creating everything, from the idea to the execution, for audiovisual projects, campaigns, actions, communication strategies, and identities for brands.
Carola also founded Chas Park Studio, a space that allows her to explore and capture ideas, real 3D projects, and interact with different professionals in the field of production and fashion.
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