Art Direction for Fashion Photography
Design and communication
A course by Park | Creative Studio , Creative Director
Joined September 2018
Joined September 2018
About the video: Design and communication
Overview
“Now we will see with the designer how we are going to implement the selected images. Recall that the brand commissioned us these photos to advertise in the media such as fashion magazines and social networks.”
In this video lesson Park | Creative Studio addresses the topic: Design and communication, which is part of the Domestika online course: Art Direction for Fashion Photography. Learn the creative process behind fashion campaigns, from the concept to the final image.
Partial transcription of the video
“We are consulting with the designer to determine how to implement these images. They requested them in an editorial format. We plan to feature four photos. We plan to feature four photos. arranging them across two double pages. Additionally. we'll utilize these images on social media platforms. This includes the selected images and potentially many more that we and craft an appealing Instagram grid. We'll select photos that narrate a story or inject humor. Each image might depict something unique. like a garment detail or scenery. that each shows something different about the garment. for e...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Art Direction for Fashion Photography
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Category
Photography & Video -
Areas
Art Direction, Fashion Photography, Photography
Park | Creative Studio
A course by Park | Creative Studio
Carola Rafowicz studied fine arts and explored different roles within art until becoming the creative director of Park Creative Studio, a multiplatform content agency in Buenos Aires, Argentina, with a strong artistic identity. The studio is made up of a multidisciplinary team, which is in charge of creating everything, from the idea to the execution, for audiovisual projects, campaigns, actions, communication strategies, and identities for brands.
Carola also founded Chas Park Studio, a space that allows her to explore and capture ideas, real 3D projects, and interact with different professionals in the field of production and fashion.
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