Guided course: Create a Logo with Personalized Typography
Podcast: The Hidden Language of Shapes
A guided course by Quique Ollervides , Graphic Designer
Joined March 2016
Joined March 2016
About the video: Podcast: The Hidden Language of Shapes
Overview
“Discover how the shape of a typeface can completely change a brand's personality in just milliseconds. From curves that convey warmth to angles that inspire precision, this reflection reveals the hidden language that connects our primal instinct with design, and how invisible details transform how we feel when we see a logo.”
In this video lesson Quique Ollervides addresses the topic: Podcast: The Hidden Language of Shapes, which is part of the Domestika online course: Guided course: Create a Logo with Personalized Typography. Create unique logos with personalized typography, learn sketch, vectorization and composition for successful branding.
Partial transcription of the video
“Welcome to another episode of the Domestika Podcast. Today. we will delve into a mystery that unfolds each time you gaze at a logo. Join us as we explore this enigma. At this exact instant. your brain is continuously evaluating the personality. reliability. and motives of various brands through the appearance of their typography alone. crafting a perception based purely on Cornell researchers confirmed this in 2006. They displayed logos that were identical in terms of content yet distinct in their typographical approach. impressive 73% of respondents ascribed entirely different personalitie...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Guided course: Create a Logo with Personalized Typography
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Category
Calligraphy & Typography, Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
Quique Ollervides
A guided course by Quique Ollervides
Quique Ollervides is a Mexican graphic designer specialized in typography design, branding, and corporate-identity development. His professional work spans a wide range of projects in music, entertainment, and culture, as well as collaborations with top commercial brands.
Throughout his career, he has designed a variety of brand identities, album covers, concert posters, and fonts for both personal and commercial use.
Some of his clients include Google, Apple, MTVLA, Cartoon Network, Nike, Coca-Cola, Sony Music, EMI, and Warner. He has also worked for bands such as Tame Impala, Queens of the Stone Age, Phoenix, and Molotov, in addition to festivals like Coachella, SXSW, and Cumbre Tajín.
Between 1996 and 2010, Quique cofounded and ran Hula+Hula, an internationally renowned studio known for its expertise in music, comedy, and color, as well as its passion for handcrafted artwork.
From 2006 to 2010, he cofounded and codirected KONG, one of the most important design stores in Mexico, which also doubled as an art, design, and illustration gallery. There, he organized and curated a number of artistic exhibitions both nationally and internationally.
Quique Ollervides has also taught typography and design courses at various universities, and his work has been featured in numerous books, magazines, and blogs.
- 101 students
- 14 lessons (2h 42m)
- 11 additional resources (6 files)
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- Level: Beginner
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