Guided course: Create a Logo with Personalized Typography
Lock up Imagotype and typesetting - Part II
A guided course by Quique Ollervides , Graphic Designer
Joined March 2016
Joined March 2016
About the video: Lock up Imagotype and typesetting - Part II
Overview
“We continue with the exercises for locking up the logo elements. ”
In this video lesson Quique Ollervides addresses the topic: Lock up Imagotype and typesetting - Part II, which is part of the Domestika online course: Guided course: Create a Logo with Personalized Typography. Create unique logos with personalized typography, learn sketch, vectorization and composition for successful branding.
Partial transcription of the video
“After sketching for a few hours... I've got Two or three ideas emerged as potential finalists. We focused on the typography design of this proposal. and I refined it further by extending the stem of the L to add more movement. as I felt it needed that dynamic touch. This adjustment aimed to enhance the overall visual appeal and fluidity of the design. Everything felt very contained here. Also. i adjusted this stroke of the S a little. Tucking it slightly to move the S next to the L. Like this. Additionally. i narrowed the gap between the L and the I to improve functionality. Afterward. i pr...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Guided course: Create a Logo with Personalized Typography
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Category
Calligraphy & Typography, Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
Quique Ollervides
A guided course by Quique Ollervides
Quique Ollervides is a Mexican graphic designer specialized in typography design, branding, and corporate-identity development. His professional work spans a wide range of projects in music, entertainment, and culture, as well as collaborations with top commercial brands.
Throughout his career, he has designed a variety of brand identities, album covers, concert posters, and fonts for both personal and commercial use.
Some of his clients include Google, Apple, MTVLA, Cartoon Network, Nike, Coca-Cola, Sony Music, EMI, and Warner. He has also worked for bands such as Tame Impala, Queens of the Stone Age, Phoenix, and Molotov, in addition to festivals like Coachella, SXSW, and Cumbre Tajín.
Between 1996 and 2010, Quique cofounded and ran Hula+Hula, an internationally renowned studio known for its expertise in music, comedy, and color, as well as its passion for handcrafted artwork.
From 2006 to 2010, he cofounded and codirected KONG, one of the most important design stores in Mexico, which also doubled as an art, design, and illustration gallery. There, he organized and curated a number of artistic exhibitions both nationally and internationally.
Quique Ollervides has also taught typography and design courses at various universities, and his work has been featured in numerous books, magazines, and blogs.
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