Guided course: Create a Logo with Personalized Typography
Construction of typographic elements - Part III
A guided course by Quique Ollervides , Graphic Designer
Joined March 2016
Joined March 2016
About the video: Construction of typographic elements - Part III
Overview
“In this lesson, we explore different approaches to our sketches and vectorize a couple of lettering options for our word "Slims."”
In this video lesson Quique Ollervides addresses the topic: Construction of typographic elements - Part III, which is part of the Domestika online course: Guided course: Create a Logo with Personalized Typography. Create unique logos with personalized typography, learn sketch, vectorization and composition for successful branding.
Partial transcription of the video
“Once we've finalized the sketches for the word Jackrabbit. let's focus on refining the stroke of the slimming down the Y. This will enhance its visual appeal. I found a relevant graphic reference which can mood board that seemed quite interesting. which is this one. I feel the shapes are... Very smooth. very playful. There's a lot of flexibility. Well. the arrangement here is also quite important or quite intriguing. For instance. the way the P integrates into the star and how the central stroke in K harmonizes with the sign's structure is noteworthy. Yet. the characters themselves exude a ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Guided course: Create a Logo with Personalized Typography
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Category
Calligraphy & Typography, Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
Quique Ollervides
A guided course by Quique Ollervides
Quique Ollervides is a Mexican graphic designer specialized in typography design, branding, and corporate-identity development. His professional work spans a wide range of projects in music, entertainment, and culture, as well as collaborations with top commercial brands.
Throughout his career, he has designed a variety of brand identities, album covers, concert posters, and fonts for both personal and commercial use.
Some of his clients include Google, Apple, MTVLA, Cartoon Network, Nike, Coca-Cola, Sony Music, EMI, and Warner. He has also worked for bands such as Tame Impala, Queens of the Stone Age, Phoenix, and Molotov, in addition to festivals like Coachella, SXSW, and Cumbre Tajín.
Between 1996 and 2010, Quique cofounded and ran Hula+Hula, an internationally renowned studio known for its expertise in music, comedy, and color, as well as its passion for handcrafted artwork.
From 2006 to 2010, he cofounded and codirected KONG, one of the most important design stores in Mexico, which also doubled as an art, design, and illustration gallery. There, he organized and curated a number of artistic exhibitions both nationally and internationally.
Quique Ollervides has also taught typography and design courses at various universities, and his work has been featured in numerous books, magazines, and blogs.
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