Guided course: Create a Logo with Personalized Typography
Variations and choice of the final logo
A guided course by Quique Ollervides , Graphic Designer
Joined March 2016
Joined March 2016
About the video: Variations and choice of the final logo
Overview
“We conclude this unit by choosing the logo proposal that we believe best communicates our concept. ”
In this video lesson Quique Ollervides addresses the topic: Variations and choice of the final logo, which is part of the Domestika online course: Guided course: Create a Logo with Personalized Typography. Create unique logos with personalized typography, learn sketch, vectorization and composition for successful branding.
Partial transcription of the video
“Nowadays. logos aren't static in one place or form. They must adapt to various formats. like square avatars or elongated banners. to a square format. maybe as an avatar. or to a more extended format. such as a banner. they must excel in vertical and horizontal formats across various spaces to ensure adaptability and visibility. is what we will see in this lesson. Whenever I develop a corporate identity for a brand. I ensure the main logo is included. as seen here. and also provide variations for how these elements or the logo can adapt. This includes different formats. ensuring they work we...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Guided course: Create a Logo with Personalized Typography
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Category
Calligraphy & Typography, Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
Quique Ollervides
A guided course by Quique Ollervides
Quique Ollervides is a Mexican graphic designer specialized in typography design, branding, and corporate-identity development. His professional work spans a wide range of projects in music, entertainment, and culture, as well as collaborations with top commercial brands.
Throughout his career, he has designed a variety of brand identities, album covers, concert posters, and fonts for both personal and commercial use.
Some of his clients include Google, Apple, MTVLA, Cartoon Network, Nike, Coca-Cola, Sony Music, EMI, and Warner. He has also worked for bands such as Tame Impala, Queens of the Stone Age, Phoenix, and Molotov, in addition to festivals like Coachella, SXSW, and Cumbre Tajín.
Between 1996 and 2010, Quique cofounded and ran Hula+Hula, an internationally renowned studio known for its expertise in music, comedy, and color, as well as its passion for handcrafted artwork.
From 2006 to 2010, he cofounded and codirected KONG, one of the most important design stores in Mexico, which also doubled as an art, design, and illustration gallery. There, he organized and curated a number of artistic exhibitions both nationally and internationally.
Quique Ollervides has also taught typography and design courses at various universities, and his work has been featured in numerous books, magazines, and blogs.
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