Guided course: Create a Logo with Personalized Typography
Lock up Imagotype and typesetting - Part I
A guided course by Quique Ollervides , Graphic Designer
Joined March 2016
Joined March 2016
About the video: Lock up Imagotype and typesetting - Part I
Overview
“We begin to explore different arrangements of all the graphic elements we created in previous lessons, paying special attention to composition.”
In this video lesson Quique Ollervides addresses the topic: Lock up Imagotype and typesetting - Part I, which is part of the Domestika online course: Guided course: Create a Logo with Personalized Typography. Create unique logos with personalized typography, learn sketch, vectorization and composition for successful branding.
Partial transcription of the video
“In this lesson. we delve into the concept known as a lockup. which refers to the arrangement of various graphic elements in such a way that they function effectively together and contribute to creating an It's designed to be contained and functional. allowing placement in any space seamlessly. don't cause problems. Well. we have already outlined numerous envelopes and also crafted various typographic designs including several letters. This work provides us with a solid foundation to move forward in finalizing some of the We roughly sketched it on paper. I'll begin with this one. which I fin...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Guided course: Create a Logo with Personalized Typography
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Category
Calligraphy & Typography, Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
Quique Ollervides
A guided course by Quique Ollervides
Quique Ollervides is a Mexican graphic designer specialized in typography design, branding, and corporate-identity development. His professional work spans a wide range of projects in music, entertainment, and culture, as well as collaborations with top commercial brands.
Throughout his career, he has designed a variety of brand identities, album covers, concert posters, and fonts for both personal and commercial use.
Some of his clients include Google, Apple, MTVLA, Cartoon Network, Nike, Coca-Cola, Sony Music, EMI, and Warner. He has also worked for bands such as Tame Impala, Queens of the Stone Age, Phoenix, and Molotov, in addition to festivals like Coachella, SXSW, and Cumbre Tajín.
Between 1996 and 2010, Quique cofounded and ran Hula+Hula, an internationally renowned studio known for its expertise in music, comedy, and color, as well as its passion for handcrafted artwork.
From 2006 to 2010, he cofounded and codirected KONG, one of the most important design stores in Mexico, which also doubled as an art, design, and illustration gallery. There, he organized and curated a number of artistic exhibitions both nationally and internationally.
Quique Ollervides has also taught typography and design courses at various universities, and his work has been featured in numerous books, magazines, and blogs.
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