Guided course: Create a Logo with Personalized Typography
Course final project
A guided course by Quique Ollervides , Graphic Designer
Joined March 2016
Joined March 2016
About the final project for: Guided course: Create a Logo with Personalized Typography
Guided Course: Create a Logo with Custom Typography
“Guided course: Typographic logo with character This is the time to transform your ideas into a design that speaks for itself. In this project, you'll develop a logo based on custom typography that captures the essence of a fictional brand. The goal is to explore references, sketch, and build a solid concept that combines style and functionality. You don't need to have everything figured out from the start: exploration is a key part of the process. During development, you'll work on creating a mood board, choosing catalog fonts, quickly sketching ideas, and precise vectorization in Adobe Illustrator. You'll also experiment with compositions and variations until you arrive at a well-designed final proposal. Here are five starting points for your logo: 1. Contemporary restaurant Modern and elegant logo with thin serifs or minimalist sans serif, ideal for a creative cuisine establishment. Example: “LUNA” in stylized serif with a small circular icon representing a plate seen from above. 2. Alternative music festival Custom typography with movement and textures that evoke energy and originality. Example: “Sonorama” in irregular letters with integrated sound waves. 3. Urban fashion brand Bold, condensed letters that convey visual power and adapt to multiple formats. Example: “URBANA” in condensed bold, with a reduced version with only initials. 4. Science fiction bookstore Combination of futuristic typography with graphic details alluding to space or literature. Example: “Nebula Books” in geometric shapes with a planet integrated into the “O”. 5. Artisanal coffee Hand-drawn letters with an organic touch to convey closeness and warmth. Example: “El Molino” in flowing script, framed in a circular stamp. The goal isn't just to have an attractive logo, but to create a piece that conveys a clear story and identity. Present your design in real-life contexts to evaluate its impact and share it to receive feedback that will help you take it even further.”
Course summary for: Guided course: Create a Logo with Personalized Typography
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Category
Calligraphy & Typography, Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
Quique Ollervides
A guided course by Quique Ollervides
Quique Ollervides is a Mexican graphic designer specialized in typography design, branding, and corporate-identity development. His professional work spans a wide range of projects in music, entertainment, and culture, as well as collaborations with top commercial brands.
Throughout his career, he has designed a variety of brand identities, album covers, concert posters, and fonts for both personal and commercial use.
Some of his clients include Google, Apple, MTVLA, Cartoon Network, Nike, Coca-Cola, Sony Music, EMI, and Warner. He has also worked for bands such as Tame Impala, Queens of the Stone Age, Phoenix, and Molotov, in addition to festivals like Coachella, SXSW, and Cumbre Tajín.
Between 1996 and 2010, Quique cofounded and ran Hula+Hula, an internationally renowned studio known for its expertise in music, comedy, and color, as well as its passion for handcrafted artwork.
From 2006 to 2010, he cofounded and codirected KONG, one of the most important design stores in Mexico, which also doubled as an art, design, and illustration gallery. There, he organized and curated a number of artistic exhibitions both nationally and internationally.
Quique Ollervides has also taught typography and design courses at various universities, and his work has been featured in numerous books, magazines, and blogs.
- 101 students
- 14 lessons (2h 42m)
- 11 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, German, English, French, Indonesian, Italian, Dutch, Polish, Portuguese, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
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