Guided course: Create a logo with personalized typography
Construction of typographic elements - Part I
A guided course by Quique Ollervides , Graphic Designer
Joined March 2016
Joined March 2016
About the video: Construction of typographic elements - Part I
Overview
“We begin this lesson by using our sketches and catalog fonts to draw a sans serif font from scratch that we will use for the words "Jack Rabbit."”
In this video lesson Quique Ollervides addresses the topic: Construction of typographic elements - Part I, which is part of the Domestika online course: Guided course: Create a logo with personalized typography. Create unique logos with personalized typography, learn sketch, vectorization and composition for successful branding.
Partial transcription of the video
“The traditional hand-drawing method This process includes outlining. When we create vectors. we will construct the graphic elements. We discover how to achieve this in the most effective way. I often use sketches to anchor ideas effectively. They tend to be quite detailed. helping me visualize Begin with a quick. effective sketch to anchor ideas. then develop a detailed drawing from there. Jot down brief notes on the same sketch. then shift to a completely different idea. and then to another. another. and another. There's no need to detail the shapes or ensure they're perfectly drawn. This ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Guided course: Create a logo with personalized typography
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Category
Calligraphy & Typography, Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
Quique Ollervides
A guided course by Quique Ollervides
Quique Ollervides is a Mexican graphic designer specialized in typography design, branding, and corporate-identity development. His professional work spans a wide range of projects in music, entertainment, and culture, as well as collaborations with top commercial brands.
Throughout his career, he has designed a variety of brand identities, album covers, concert posters, and fonts for both personal and commercial use.
Some of his clients include Google, Apple, MTVLA, Cartoon Network, Nike, Coca-Cola, Sony Music, EMI, and Warner. He has also worked for bands such as Tame Impala, Queens of the Stone Age, Phoenix, and Molotov, in addition to festivals like Coachella, SXSW, and Cumbre Tajín.
Between 1996 and 2010, Quique cofounded and ran Hula+Hula, an internationally renowned studio known for its expertise in music, comedy, and color, as well as its passion for handcrafted artwork.
From 2006 to 2010, he cofounded and codirected KONG, one of the most important design stores in Mexico, which also doubled as an art, design, and illustration gallery. There, he organized and curated a number of artistic exhibitions both nationally and internationally.
Quique Ollervides has also taught typography and design courses at various universities, and his work has been featured in numerous books, magazines, and blogs.
- 88 students
- 14 lessons (2h 42m)
- 11 additional resources (6 files)
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- Level: Beginner
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