Guided course: Create a Logo with Personalized Typography
Count of letters, words or lines - Part I
A guided course by Quique Ollervides , Graphic Designer
Joined March 2016
Joined March 2016
About the video: Count of letters, words or lines - Part I
Overview
“We continue analyzing the morphology of the letters and counting the characters so we can plan a better composition for our logo. ”
In this video lesson Quique Ollervides addresses the topic: Count of letters, words or lines - Part I, which is part of the Domestika online course: Guided course: Create a Logo with Personalized Typography. Create unique logos with personalized typography, learn sketch, vectorization and composition for successful branding.
Partial transcription of the video
“Once we understand the structure or basic form of our letters. or the letters and characters that will make up our text. we can proceed with the rest of the composition. We need to identify or know our brand thoroughly. It's crucial to determine the volume of information we'll manage. Let's get to work and begin comprehending Our logo and the elements we will work with are vital. To me. this aspect holds more significance than crafting a mood board or examining what similar brands have done. Understanding our brand's identity is key. as it influences every decision we make in the design pro...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Guided course: Create a Logo with Personalized Typography
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Category
Calligraphy & Typography, Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
Quique Ollervides
A guided course by Quique Ollervides
Quique Ollervides is a Mexican graphic designer specialized in typography design, branding, and corporate-identity development. His professional work spans a wide range of projects in music, entertainment, and culture, as well as collaborations with top commercial brands.
Throughout his career, he has designed a variety of brand identities, album covers, concert posters, and fonts for both personal and commercial use.
Some of his clients include Google, Apple, MTVLA, Cartoon Network, Nike, Coca-Cola, Sony Music, EMI, and Warner. He has also worked for bands such as Tame Impala, Queens of the Stone Age, Phoenix, and Molotov, in addition to festivals like Coachella, SXSW, and Cumbre Tajín.
Between 1996 and 2010, Quique cofounded and ran Hula+Hula, an internationally renowned studio known for its expertise in music, comedy, and color, as well as its passion for handcrafted artwork.
From 2006 to 2010, he cofounded and codirected KONG, one of the most important design stores in Mexico, which also doubled as an art, design, and illustration gallery. There, he organized and curated a number of artistic exhibitions both nationally and internationally.
Quique Ollervides has also taught typography and design courses at various universities, and his work has been featured in numerous books, magazines, and blogs.
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