Guided course: Create a Logo with Personalized Typography
Construction of typographical elements - Part II
A guided course by Quique Ollervides , Graphic Designer
Joined March 2016
Joined March 2016
About the video: Construction of typographical elements - Part II
Overview
“We continue with our sans serif font, composing each of the characters that we will use in our logo.”
In this video lesson Quique Ollervides addresses the topic: Construction of typographical elements - Part II, which is part of the Domestika online course: Guided course: Create a Logo with Personalized Typography. Create unique logos with personalized typography, learn sketch, vectorization and composition for successful branding.
Partial transcription of the video
“We can now move forward. Let's begin incorporating the traits and personality we wish to assign. I'll space our characters out a bit more to create a better work area. I'll also begin defining a better workspace. I'll also begin to define the characters' weight and attributes. enhancing their depth and presence. When comparing these letters or characters to the references provided. it becomes evident that all but appear noticeably lighter in weight. To address this inconsistency. we need to adjust their weight settings. We notice inconsistencies here. mainly because the stroke type ends pre...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Guided course: Create a Logo with Personalized Typography
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Category
Calligraphy & Typography, Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design
Quique Ollervides
A guided course by Quique Ollervides
Quique Ollervides is a Mexican graphic designer specialized in typography design, branding, and corporate-identity development. His professional work spans a wide range of projects in music, entertainment, and culture, as well as collaborations with top commercial brands.
Throughout his career, he has designed a variety of brand identities, album covers, concert posters, and fonts for both personal and commercial use.
Some of his clients include Google, Apple, MTVLA, Cartoon Network, Nike, Coca-Cola, Sony Music, EMI, and Warner. He has also worked for bands such as Tame Impala, Queens of the Stone Age, Phoenix, and Molotov, in addition to festivals like Coachella, SXSW, and Cumbre Tajín.
Between 1996 and 2010, Quique cofounded and ran Hula+Hula, an internationally renowned studio known for its expertise in music, comedy, and color, as well as its passion for handcrafted artwork.
From 2006 to 2010, he cofounded and codirected KONG, one of the most important design stores in Mexico, which also doubled as an art, design, and illustration gallery. There, he organized and curated a number of artistic exhibitions both nationally and internationally.
Quique Ollervides has also taught typography and design courses at various universities, and his work has been featured in numerous books, magazines, and blogs.
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