Effective Tiktok ADS strategies to maximize scope and sales
Smart+ Campaigns
A course by Gabriel Perelman , Especialista en Growth Marketing y Performance
About the video: Smart+ Campaigns
Overview
“Now you'll learn all about Smart+ campaigns in TikTok Ads, the evolution of automation on the platform. You'll see how to set up these campaigns effectively, what best practices to follow, and how to take full advantage of the power of AI to scale your results. ”
In this video lesson Gabriel Perelman addresses the topic: Smart+ Campaigns, which is part of the Domestika online course: Effective Tiktok ADS strategies to maximize scope and sales. Learn Tiktok ADS strategies to maximize scope, conversions and optimize your investment in digital marketing.
Partial transcription of the video
“Smart Plus campaigns are campaigns that leverage artificial intelligence. to achieve the best possible results. The advantage is that we don't have as many decisions to make. As the word says, They are smart campaigns where the decisions we make are much more restricted. On the other hand, we have less control over these campaigns. We can't define segmentation, for example. Personally, I think manual campaigns and Smart Plus campaigns are complementary. If, for example, what we are after are website conversions, Personally, I would create a manual campaign with a segmentation of our choice....”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Effective Tiktok ADS strategies to maximize scope and sales
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Growth Marketing, Marketing, Mobile Marketing
Gabriel Perelman
A course by Gabriel Perelman
Gabriel Perelman es un experto en Growth Marketing y Performance con una destacada trayectoria en el mundo del marketing digital. Estudió Economía y Periodismo, disciplinas que le proporcionaron habilidades analíticas y comunicativas esenciales para su carrera. Comenzó su camino profesional en Google, donde durante tres años ayudó a más de 200 PyMEs de Latinoamérica a definir estrategias de marketing digital. Esta experiencia le permitió comprender profundamente las necesidades de los negocios y el impacto del marketing en su crecimiento. Luego, como Director de Marketing en EnviaFlores.com, lideró la estrategia de Marketing 360, supervisando diversos canales como Google Ads, Facebook Ads y Email Marketing.
En 2020, Perelman asumió el rol de Head of Performance Marketing en Siclo, liderando la adquisición y retención de suscriptores para la app de fitness Siclo+. En 2021, decidió emprender y cofundó Green Deco, un eCommerce que le permitió enfrentar los retos de la gestión empresarial integral. Actualmente, Gabriel se dedica a dar consultorías estratégicas de Growth Marketing, aplicando todo lo aprendido para ayudar a otros negocios a crecer. Su enfoque combina análisis, comunicación efectiva y una mirada estética, elementos que considera clave para diseñar campañas exitosas y creativas en plataformas como TikTok.
- 32 students
- 16 lessons (3h 2m)
- 33 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
