Effective Tiktok ADS strategies to maximize scope and sales
A course by Gabriel Perelman , Especialista en Growth Marketing y Performance
Learn Tiktok ADS strategies to maximize scope, conversions and optimize your investment in digital marketing
TikTok has become a key platform for brands looking to creatively connect with their audiences. Harnessing its advertising potential requires understanding its dynamics and the tools it offers. Learn how to maximize your presence on TikTok by creating ads that not only capture attention but also convert views into loyal customers. Develop effective strategies to structure your campaigns, define clear objectives, and select the right audience.
Delve deeper into creating engaging and authentic content that resonates with the TikTok community. Discover how to use interactive elements and trends to increase engagement. Analyze key metrics to evaluate your ad performance and optimize your advertising efforts. Upon completion, you'll have the tools you need to implement campaigns that generate measurable results and increase the growth of any business on this vibrant platform.
What will you learn in this online course?
16 lessons & 33 downloads
- 20 students
- 16 lessons (3h 2m)
- 33 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Students will create a comprehensive advertising strategy in TikTok Ads, covering all stages of the conversion funnel: Awareness, Consideration, and Conversion. They will develop effective campaigns, optimizing targeting, creative, and metrics to maximize impact and ROI.
Who is this online course for?
The course is designed for digital marketing professionals, entrepreneurs, and small businesses looking to increase their visibility and conversions on TikTok. It's ideal for those looking to take full advantage of the platform's advertising tools and create creative and effective campaigns.
Requirements and materials
Extensive prior knowledge is not required, but a basic understanding of digital marketing and social media is helpful. A computer with internet access and a TikTok account will facilitate learning. A creative and analytical mindset is recommended.
Gabriel Perelman
A course by Gabriel Perelman
Gabriel Perelman es un experto en Growth Marketing y Performance con una destacada trayectoria en el mundo del marketing digital. Estudió Economía y Periodismo, disciplinas que le proporcionaron habilidades analíticas y comunicativas esenciales para su carrera. Comenzó su camino profesional en Google, donde durante tres años ayudó a más de 200 PyMEs de Latinoamérica a definir estrategias de marketing digital. Esta experiencia le permitió comprender profundamente las necesidades de los negocios y el impacto del marketing en su crecimiento. Luego, como Director de Marketing en EnviaFlores.com, lideró la estrategia de Marketing 360, supervisando diversos canales como Google Ads, Facebook Ads y Email Marketing.
En 2020, Perelman asumió el rol de Head of Performance Marketing en Siclo, liderando la adquisición y retención de suscriptores para la app de fitness Siclo+. En 2021, decidió emprender y cofundó Green Deco, un eCommerce que le permitió enfrentar los retos de la gestión empresarial integral. Actualmente, Gabriel se dedica a dar consultorías estratégicas de Growth Marketing, aplicando todo lo aprendido para ayudar a otros negocios a crecer. Su enfoque combina análisis, comunicación efectiva y una mirada estética, elementos que considera clave para diseñar campañas exitosas y creativas en plataformas como TikTok.
Content
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U1
Introduction
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Presentation
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Why is TikTok essential for your marketing strategy?
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U2
Introduction to TikTok and its advertising ecosystem
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Essential TikTok Tools for Business
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Types of Campaigns
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U3
Account Structure
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Campaign, Ad Groups and Ads
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Campaign-level decisions
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Decisions at the ad group level
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Bidding strategies and goal optimization
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U4
Advertisements
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The importance of creativity
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Decisions at the Announcement level
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Ad Best Practices
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The creative tools
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U5
Metrics and optimization
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Metrics
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Campaign optimization
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Smart+ Campaigns
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Podcast: My journey through data, creativity, and TikTok
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FP
Final project
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TikTok Ads: Effective Strategies to Maximize Reach and Conversions/TikTok Shop: Monetization for Content Creators, Nano and Micro Influencers.
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
