Effective Tiktok ADS strategies to maximize scope and sales
Course final project
A course by Gabriel Perelman , Especialista en Growth Marketing y Performance
About the final project for: Effective Tiktok ADS strategies to maximize scope and sales
TikTok Ads: Effective Strategies to Maximize Reach and Conversions/TikTok Shop: Monetization for Content Creators, Nano and Micro Influencers.
“We've reached the end of the course. Thank you so much for choosing me as your mentor. It's always a pleasure to share my passion with you. Throughout the course, I shared my best tips on how to create effective TikTok Ads strategies. Now it's your time to put all those tools to work to create high-impact campaigns. As a course project, you'll need to choose a product or service and briefly describe it. What's the unique value of the offering? Who is the target audience? (Age, location, interests, etc.) Then, you'll need to develop a campaign outline for each stage of the funnel (Awareness, Consideration, and Conversion). Define: 1. Objective and Optimization Goal 2. Bidding Strategy 3. Segmentation 4. Script your ads and decide whether you will support them with Interactive Plugins. 5. Define the most important KPIs (Metrics) for each campaign. 6. Establish a budget distribution. Once you've defined these concepts, record the ads and edit them with Video Editor or another platform of your choice. Then, set up the campaigns on the platform. Finally, share the campaign outline and the ads you've recorded on the Forum. I'll be eagerly awaiting to see what you've created and will provide feedback as soon as possible. In the meantime, I invite you to share ideas, tips, and feedback with the rest of your colleagues. Remember to always do so in a respectful manner, as we are all part of the same community. Keep in mind that while you can create a strategy similar to mine, I encourage you to create one that is 100% yours. Don't be afraid to customize the campaign based on the function of the product or service you choose. Good luck with your TikTok Ads campaign! See you soon!”
Partial transcription of the video
“Before I finish, I want to thank you for taking this course. I hope you have learned a lot about how create effective strategies in TikTok Ads and that you now have the necessary tools to develop high-impact campaigns. I want to share some final tips with you so you can successfully execute your project. Think outside the box. TikTok is a platform that rewards creativity. Don't be afraid to try innovative formats and take risks with ads that break with convention. Ensures consistency throughout the funnel. From first impression to conversion, Each stage must be aligned with the message and ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Effective Tiktok ADS strategies to maximize scope and sales
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Growth Marketing, Marketing, Mobile Marketing

Gabriel Perelman
A course by Gabriel Perelman
Gabriel Perelman es un experto en Growth Marketing y Performance con una destacada trayectoria en el mundo del marketing digital. Estudió Economía y Periodismo, disciplinas que le proporcionaron habilidades analíticas y comunicativas esenciales para su carrera. Comenzó su camino profesional en Google, donde durante tres años ayudó a más de 200 PyMEs de Latinoamérica a definir estrategias de marketing digital. Esta experiencia le permitió comprender profundamente las necesidades de los negocios y el impacto del marketing en su crecimiento. Luego, como Director de Marketing en EnviaFlores.com, lideró la estrategia de Marketing 360, supervisando diversos canales como Google Ads, Facebook Ads y Email Marketing.
En 2020, Perelman asumió el rol de Head of Performance Marketing en Siclo, liderando la adquisición y retención de suscriptores para la app de fitness Siclo+. En 2021, decidió emprender y cofundó Green Deco, un eCommerce que le permitió enfrentar los retos de la gestión empresarial integral. Actualmente, Gabriel se dedica a dar consultorías estratégicas de Growth Marketing, aplicando todo lo aprendido para ayudar a otros negocios a crecer. Su enfoque combina análisis, comunicación efectiva y una mirada estética, elementos que considera clave para diseñar campañas exitosas y creativas en plataformas como TikTok.
- 32 students
- 16 lessons (3h 2m)
- 33 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever