Effective Tiktok ADS strategies to maximize scope and sales
Decisions at the ad group level
A course by Gabriel Perelman , Especialista en Growth Marketing y Performance
About the video: Decisions at the ad group level
Overview
“It's time to go further. To do so, I'll show you in detail how to properly set up an ad group in TikTok Ads, a key level where strategy and execution connect. You'll discover how to make decisions in two key areas: segmentation and scheduling. ”
In this video lesson Gabriel Perelman addresses the topic: Decisions at the ad group level, which is part of the Domestika online course: Effective Tiktok ADS strategies to maximize scope and sales. Learn Tiktok ADS strategies to maximize scope, conversions and optimize your investment in digital marketing.
Partial transcription of the video
“Once we have created the campaign, defined the objective and the budget, It will be time to create the ad group. The ad group should be thought of as a drawer inside a closet. What is the function of drawers? basically sort. In a drawer we put the pants, In another drawer we put the socks. In the case of ad groups, what they order is segmentation with ads. Basically, Ad groups allow us to define Which audience will see which ad? At the ad group level, We will have to make three main decisions. Segmentation programming, and the bidding strategy. Targeting is one of the most powerful tools we...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Effective Tiktok ADS strategies to maximize scope and sales
-
Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Growth Marketing, Marketing, Mobile Marketing
Gabriel Perelman
A course by Gabriel Perelman
Gabriel Perelman es un experto en Growth Marketing y Performance con una destacada trayectoria en el mundo del marketing digital. Estudió Economía y Periodismo, disciplinas que le proporcionaron habilidades analíticas y comunicativas esenciales para su carrera. Comenzó su camino profesional en Google, donde durante tres años ayudó a más de 200 PyMEs de Latinoamérica a definir estrategias de marketing digital. Esta experiencia le permitió comprender profundamente las necesidades de los negocios y el impacto del marketing en su crecimiento. Luego, como Director de Marketing en EnviaFlores.com, lideró la estrategia de Marketing 360, supervisando diversos canales como Google Ads, Facebook Ads y Email Marketing.
En 2020, Perelman asumió el rol de Head of Performance Marketing en Siclo, liderando la adquisición y retención de suscriptores para la app de fitness Siclo+. En 2021, decidió emprender y cofundó Green Deco, un eCommerce que le permitió enfrentar los retos de la gestión empresarial integral. Actualmente, Gabriel se dedica a dar consultorías estratégicas de Growth Marketing, aplicando todo lo aprendido para ayudar a otros negocios a crecer. Su enfoque combina análisis, comunicación efectiva y una mirada estética, elementos que considera clave para diseñar campañas exitosas y creativas en plataformas como TikTok.
- 26 students
- 16 lessons (3h 2m)
- 33 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
