Effective Tiktok ADS strategies to maximize scope and sales
Campaign optimization
A course by Gabriel Perelman , Especialista en Growth Marketing y Performance
About the video: Campaign optimization
Overview
“Discover key strategies and practices to improve the performance of your TikTok advertising campaigns. From understanding the learning phase and how to manage it, to optimizing segmentations, creatives, and objectives, you'll learn how to identify opportunities for improvement and implement effective changes. We'll also explore how to avoid common problems like ad fatigue and how to implement A/B testing to make data-driven decisions.”
In this video lesson Gabriel Perelman addresses the topic: Campaign optimization, which is part of the Domestika online course: Effective Tiktok ADS strategies to maximize scope and sales. Learn Tiktok ADS strategies to maximize scope, conversions and optimize your investment in digital marketing.
Partial transcription of the video
“Now that we understand the metrics and how to relate them to each other, I'll give you some tips to optimize your campaigns. Let's start with the first one. Tip 1. The learning phase requires patience. The learning phase or the learning process Occurs when we create a campaign or when we make any changes to the configuration, for example in the advertising strategy. During this period, the TikTok algorithm is collecting data. to determine the best way to deliver the ads. During this phase, the system is testing different audience combinations, different locations, different schedules, just ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Effective Tiktok ADS strategies to maximize scope and sales
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Growth Marketing, Marketing, Mobile Marketing
Gabriel Perelman
A course by Gabriel Perelman
Gabriel Perelman es un experto en Growth Marketing y Performance con una destacada trayectoria en el mundo del marketing digital. Estudió Economía y Periodismo, disciplinas que le proporcionaron habilidades analíticas y comunicativas esenciales para su carrera. Comenzó su camino profesional en Google, donde durante tres años ayudó a más de 200 PyMEs de Latinoamérica a definir estrategias de marketing digital. Esta experiencia le permitió comprender profundamente las necesidades de los negocios y el impacto del marketing en su crecimiento. Luego, como Director de Marketing en EnviaFlores.com, lideró la estrategia de Marketing 360, supervisando diversos canales como Google Ads, Facebook Ads y Email Marketing.
En 2020, Perelman asumió el rol de Head of Performance Marketing en Siclo, liderando la adquisición y retención de suscriptores para la app de fitness Siclo+. En 2021, decidió emprender y cofundó Green Deco, un eCommerce que le permitió enfrentar los retos de la gestión empresarial integral. Actualmente, Gabriel se dedica a dar consultorías estratégicas de Growth Marketing, aplicando todo lo aprendido para ayudar a otros negocios a crecer. Su enfoque combina análisis, comunicación efectiva y una mirada estética, elementos que considera clave para diseñar campañas exitosas y creativas en plataformas como TikTok.
- 24 students
- 16 lessons (3h 2m)
- 33 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
