Effective Tiktok ADS strategies to maximize scope and sales
Metrics
A course by Gabriel Perelman , Especialista en Growth Marketing y Performance
About the video: Metrics
Overview
“We'll review the key metrics I've mentioned throughout the course, and you'll learn how to analyze them together to gain a more complete picture of your TikTok Ads campaign performance. You'll understand not only what each metric measures, but also how to combine them to identify patterns and opportunities for improvement. Additionally, we'll explore common scenarios and how to interpret them to make informed decisions that optimize your results. We'll also explore what Smart+ campaigns are, their benefits, and how to set them up to optimize your results with minimal manual effort.”
In this video lesson Gabriel Perelman addresses the topic: Metrics , which is part of the Domestika online course: Effective Tiktok ADS strategies to maximize scope and sales. Learn Tiktok ADS strategies to maximize scope, conversions and optimize your investment in digital marketing.
Partial transcription of the video
“Throughout the course we mentioned several metrics. Let's review them again. and then I will explain how to analyze them together. The cost or amount spent is how much we have invested. Reach measures the number of users the only ones we have managed to impact. Impressions are the amount of times our ad was shown. If we have 100 impressions, is that our ad was shown 100 times. Frequency is the number of times in average that we impact each unique user. It is calculated by dividing impressions by reach. If we have a frequency of 2.5, It means that on average we impact each user 2.5 times. Cl...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Effective Tiktok ADS strategies to maximize scope and sales
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Growth Marketing, Marketing, Mobile Marketing
Gabriel Perelman
A course by Gabriel Perelman
Gabriel Perelman es un experto en Growth Marketing y Performance con una destacada trayectoria en el mundo del marketing digital. Estudió Economía y Periodismo, disciplinas que le proporcionaron habilidades analíticas y comunicativas esenciales para su carrera. Comenzó su camino profesional en Google, donde durante tres años ayudó a más de 200 PyMEs de Latinoamérica a definir estrategias de marketing digital. Esta experiencia le permitió comprender profundamente las necesidades de los negocios y el impacto del marketing en su crecimiento. Luego, como Director de Marketing en EnviaFlores.com, lideró la estrategia de Marketing 360, supervisando diversos canales como Google Ads, Facebook Ads y Email Marketing.
En 2020, Perelman asumió el rol de Head of Performance Marketing en Siclo, liderando la adquisición y retención de suscriptores para la app de fitness Siclo+. En 2021, decidió emprender y cofundó Green Deco, un eCommerce que le permitió enfrentar los retos de la gestión empresarial integral. Actualmente, Gabriel se dedica a dar consultorías estratégicas de Growth Marketing, aplicando todo lo aprendido para ayudar a otros negocios a crecer. Su enfoque combina análisis, comunicación efectiva y una mirada estética, elementos que considera clave para diseñar campañas exitosas y creativas en plataformas como TikTok.
- 28 students
- 16 lessons (3h 2m)
- 33 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
