Effective Tiktok ADS strategies to maximize scope and sales
Types of Campaigns
A course by Gabriel Perelman , Especialista en Growth Marketing y Performance
About the video: Types of Campaigns
Overview
“Discover the different types of campaigns you can use on TikTok to achieve specific marketing goals. We'll explore Premium campaigns, ideal for generating high impact, and Conventional campaigns, which offer versatile and accessible options for promoting content, engaging with your audience, and amplifying posts. You'll learn how to identify which campaign best suits your goals and how to leverage them to maximize your results on the platform.”
In this video lesson Gabriel Perelman addresses the topic: Types of Campaigns, which is part of the Domestika online course: Effective Tiktok ADS strategies to maximize scope and sales. Learn Tiktok ADS strategies to maximize scope, conversions and optimize your investment in digital marketing.
Partial transcription of the video
“In this lesson we are going to discover the different types of campaigns you can run on TikTok. Each of them is designed to help you achieve specific marketing objectives. This can be from generating visibility for your brand to direct conversions. Let's explore them. First of all, we must distinguish between two types of campaigns. There are premium campaigns, which are those that we as advertisers we will not be able to configure directly from but we will depend on a TikTok account manager to be able to do so. And then there are the conventional campaigns, which are those that any adverti...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Effective Tiktok ADS strategies to maximize scope and sales
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Growth Marketing, Marketing, Mobile Marketing
Gabriel Perelman
A course by Gabriel Perelman
Gabriel Perelman es un experto en Growth Marketing y Performance con una destacada trayectoria en el mundo del marketing digital. Estudió Economía y Periodismo, disciplinas que le proporcionaron habilidades analíticas y comunicativas esenciales para su carrera. Comenzó su camino profesional en Google, donde durante tres años ayudó a más de 200 PyMEs de Latinoamérica a definir estrategias de marketing digital. Esta experiencia le permitió comprender profundamente las necesidades de los negocios y el impacto del marketing en su crecimiento. Luego, como Director de Marketing en EnviaFlores.com, lideró la estrategia de Marketing 360, supervisando diversos canales como Google Ads, Facebook Ads y Email Marketing.
En 2020, Perelman asumió el rol de Head of Performance Marketing en Siclo, liderando la adquisición y retención de suscriptores para la app de fitness Siclo+. En 2021, decidió emprender y cofundó Green Deco, un eCommerce que le permitió enfrentar los retos de la gestión empresarial integral. Actualmente, Gabriel se dedica a dar consultorías estratégicas de Growth Marketing, aplicando todo lo aprendido para ayudar a otros negocios a crecer. Su enfoque combina análisis, comunicación efectiva y una mirada estética, elementos que considera clave para diseñar campañas exitosas y creativas en plataformas como TikTok.
- 24 students
- 16 lessons (3h 2m)
- 33 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
