Effective Tiktok ADS strategies to maximize scope and sales
Decisions at the Announcement level
A course by Gabriel Perelman , Especialista en Growth Marketing y Performance
About the video: Decisions at the Announcement level
Overview
“I'll explain the key elements that make up a TikTok Ad and the decisions you'll need to make when setting it up. From choosing your identity and creative to incorporating interactive add-ons and calls to action (CTAs), you'll learn how to optimize every detail to maximize the impact of your ads. We'll also explore the different possible destinations and the use of catalogs, depending on your campaign objectives. This lesson will provide you with a comprehensive overview so that each ad is effective and aligned with your advertising strategy.”
In this video lesson Gabriel Perelman addresses the topic: Decisions at the Announcement level, which is part of the Domestika online course: Effective Tiktok ADS strategies to maximize scope and sales. Learn Tiktok ADS strategies to maximize scope, conversions and optimize your investment in digital marketing.
Partial transcription of the video
“When creating ads, we will have to make different decisions based on the elements that make up the advertisement. Something important is that there are some items that may or may not be available depending on the campaign objective we have selected. Let's review these elements one by one. The first element is the identity of the advertisement. Identity refers to how we are going to present ourselves to the user, what is the username and profile picture that the user will see when being impacted by our ads. Here we have two options, enable Sparkats or create a custom identity. In the first o...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Effective Tiktok ADS strategies to maximize scope and sales
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Growth Marketing, Marketing, Mobile Marketing
Gabriel Perelman
A course by Gabriel Perelman
Gabriel Perelman es un experto en Growth Marketing y Performance con una destacada trayectoria en el mundo del marketing digital. Estudió Economía y Periodismo, disciplinas que le proporcionaron habilidades analíticas y comunicativas esenciales para su carrera. Comenzó su camino profesional en Google, donde durante tres años ayudó a más de 200 PyMEs de Latinoamérica a definir estrategias de marketing digital. Esta experiencia le permitió comprender profundamente las necesidades de los negocios y el impacto del marketing en su crecimiento. Luego, como Director de Marketing en EnviaFlores.com, lideró la estrategia de Marketing 360, supervisando diversos canales como Google Ads, Facebook Ads y Email Marketing.
En 2020, Perelman asumió el rol de Head of Performance Marketing en Siclo, liderando la adquisición y retención de suscriptores para la app de fitness Siclo+. En 2021, decidió emprender y cofundó Green Deco, un eCommerce que le permitió enfrentar los retos de la gestión empresarial integral. Actualmente, Gabriel se dedica a dar consultorías estratégicas de Growth Marketing, aplicando todo lo aprendido para ayudar a otros negocios a crecer. Su enfoque combina análisis, comunicación efectiva y una mirada estética, elementos que considera clave para diseñar campañas exitosas y creativas en plataformas como TikTok.
- 26 students
- 16 lessons (3h 2m)
- 33 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
