Viral Marketing: Campaigns That Share Themselves

Metrics

A course by Renato Farfán Basauri , Creative director

84% positive reviews (178)

7,194 students

Audio: Spanish

· · · · · · ·

About the video: Metrics

Overview

“The evaluation of your viral campaign is summarized to the wonder that the digital era gives us, dating in real time. I will advise you what to look and interpret, because everything achieved will be useful for your next experience. ”

In this video lesson Renato Farfán Basauri addresses the topic: Metrics, which is part of the Domestika online course: Viral Marketing: Campaigns That Share Themselves. Learn to train your nose to create the most contagious viral campaigns.

Partial transcription of the video

“Hello, in this lesson learn to take a look at the metrics generated by your viral. Lets go see it. We return to this diagram that we saw makes some lessons because it is important to analyze that what we will analyze now is all the "earned media" generated, everything organic. What does how much was organic? Imagine you made a post or content to reach 50,000 people. You put a hundred dollars and you reached a certain number of people, but no. Actually, you reached a million. Why did you reach a million? Because the rest was organic. Only you paid for 50,000, but your content was so good tha...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Viral Marketing: Campaigns That Share Themselves

Level: Beginner
84% positive reviews (178)
7194 students
5 units
18 lessons (1h 54m)

Category
Marketing & Business
Areas
Communication, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, Social Media

Renato Farfán Basauri

A course by Renato Farfán Basauri

Teacher Plus

Creative director

Renato Farfán is a publicist and is currently the General Creative Director at YoupanquiBBDO. With more than 15 years of experience, Renato has gone through the most prestigious agencies in Peru and has won prizes such as Cannes Lions, Clio, Sol de Iberoamérica and Effie, all on multiple occasions.

Along with his career as a publicist, he has directed selected short films at the most important festivals of the medium, such as Al Este de Lima, Cortos de vista and Festival U de Lima. In addition, Renato Farfán was also one of the winners of the Start Up Peru fund for its application zzleep!