Viral Marketing: Campaigns That Share Themselves

What is viral marketing?

A course by Renato Farfán Basauri , Creative director

Creative director. Lima District, Peru.
Joined December 2018

Learn to train your nose to create the most contagious viral campaigns

  • Spanish with subtitles in English
  • 84% positive reviews (177)
  • 6748 students

About the video: What is viral marketing?

Overview

“What is it? How is it born? What's the use? What did you achieve with Viral Marketing? These questions will be answered in this lesson. If you have any other, I will be attentive. ”

In this video lesson Renato Farfán Basauri addresses the topic: What is viral marketing?, which is part of the Domestika online course: Viral Marketing: Campaigns That Share Themselves. Learn to train your nose to create the most contagious viral campaigns.

Partial transcription of the video

“Unit 2 Introduction to Viral Marketing Lesson 1 What is viral marketing? Hello. In this lesson I will explain what viral marketing is, how this phenomenon was born, what can it be useful for and what can you do with it. come with me What is viral marketing? And when one asks the next question, what is viral marketing, let's go to Google and see definitions and examples. The most concrete that I found, let's say, is the following. According to its definition, it is called viral marketing to all those marketing and advertising techniques that make an element spread very quickly in a short tim...”

This transcript is automatically generated, so it may contain mistakes.

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Course summary for: Viral Marketing: Campaigns That Share Themselves

  • Level: Beginner
  • 84% positive reviews (177)
  • 6748 students
  • 5 units
  • 18 lessons (1h 54m)
  • Category

    Marketing & Business
  • Areas

    Communication, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, Social Media

Renato Farfán Basauri

Teacher Plus
Creative director

Renato Farfán is a publicist and is currently the General Creative Director at YoupanquiBBDO. With more than 15 years of experience, Renato has gone through the most prestigious agencies in Peru and has won prizes such as Cannes Lions, Clio, Sol de Iberoamérica and Effie, all on multiple occasions.

Along with his career as a publicist, he has directed selected short films at the most important festivals of the medium, such as Al Este de Lima, Cortos de vista and Festival U de Lima. In addition, Renato Farfán was also one of the winners of the Start Up Peru fund for its application zzleep!


Spanish with subtitles in English
  • 84% positive reviews (177)
  • 6748 students
  • 18 lessons (1h 54m)
  • 7 additional resources (0 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Viral Marketing: Campaigns That Share Themselves. Marketing, and Business course by Renato Farfán Basauri

Viral Marketing: Campaigns That Share Themselves

A course by Renato Farfán Basauri
Creative director. Lima District, Peru.
Joined December 2018
  • 84% positive reviews (177)
  • 6748 students